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Digital Marketing Landscape
Description
Digital Marketing Mind Map on Digital Marketing Landscape, created by oluwasemiloga on 08/02/2014.
No tags specified
digital marketing
digital marketing
Mind Map by
oluwasemiloga
, updated more than 1 year ago
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Created by
oluwasemiloga
over 10 years ago
35
1
0
Resource summary
Digital Marketing Landscape
Journey to digital enlightement
Challenges of Digital
Metrics, analysis and ROI of digital mktng programs
Integrating digital and traditional
Allocation of budget to digital
Finding the right marketing mix
Creating lasting impact
Keeping up or missing out
Speed and Innovation
Org structure and knowledge sharing
Assessing your digital mkting capability
Cost of tech, cost of human resources, complexity of supporting systems
Capability Maturity Model
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