608749
Description
Mind Map by hannah.holloway, updated more than 1 year ago
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Created by hannah.holloway
over 10 years ago
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Research into Film Posters
- Teaser Posters
- A teaser poster is an early promotional
item which is released before the film to
entice viewers to watch it when it is
released. These poster contain a basic
design or still image without revealing the
full plot of the film before it is fully released.
- Teaser posters may only included a
logo or symbol which people can then
relate to the film or may include an
image of the main character not
making eye contact with the camera
to keep the mystery about the film.
- A teaser poster is an early promotional
item which is released before the film to
entice viewers to watch it when it is
released. These poster contain a basic
design or still image without revealing the
full plot of the film before it is fully released.
- Character Posters
- A character poster is used for an ensemble cast
where the marketing company will release several
posters with images of the high profile members of
the cast.
- It usually contains the name of the
actor/actress featured on the poster and also a
tagline which reflects the characters
personality.
- A character poster is used for an ensemble cast
where the marketing company will release several
posters with images of the high profile members of
the cast.
- Theatrical Posters
- A main theatrical poster is released at the same
time as the film showing the main character/s and
some of the story that may be contained within the
film, showing the setting or highlighting the title of
the film.
- It usually contains the names of the high profile
characters, press quotes and may contain a
sentence which describes the action within the
film. It also contains other acting credits and the
names of directors and filming companies.
- A main theatrical poster is released at the same
time as the film showing the main character/s and
some of the story that may be contained within the
film, showing the setting or highlighting the title of
the film.
- About Film Posters
- Posters are important to a marketing campaign because
it is an individual image that tells the story of the film in
one shot and conveys the unique selling point at the
same time. They do this by using a high profile member
of the cast or director or using the unique plot on the
poster.
- A poster consists of a key image, the film title, colours that
represent the film and also a recognisable font that people
with associate with the film.
- Poster are memorable for 3-5 seconds so they need to
have an impact on the viewer so that they remember it and
go and watch the film.
- Poster are memorable for 3-5 seconds so they need to
have an impact on the viewer so that they remember it and
go and watch the film.
- A poster consists of a key image, the film title, colours that
represent the film and also a recognisable font that people
with associate with the film.
- There are three types of
film poster; Teaser, Main
Theatrical, Character
- Posters are important to a marketing campaign because
it is an individual image that tells the story of the film in
one shot and conveys the unique selling point at the
same time. They do this by using a high profile member
of the cast or director or using the unique plot on the
poster.
- Examples of Posters
- Teaser
- Character
- Theatrical
- Teaser
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