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Managing Urban Rebranding

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A-Levels Geography (Rebranding) Mind Map on Managing Urban Rebranding, created by Jodie Goodacre on 01/05/2013.
Jodie Goodacre
Mind Map by Jodie Goodacre, updated more than 1 year ago
Jodie Goodacre
Created by Jodie Goodacre over 11 years ago
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Resource summary

Managing Urban Rebranding
  1. Flagship developments
    1. Large scale
      1. High profile
        1. High investment
          1. e.g. major new museums, art galleries, theatres or sports facilities
            1. Iconic signature buildings
            2. Quality of place
              1. Identity
                1. Diversity
                  1. Deep labour market
                    1. Lifestyle
                      1. Quality of design
                        1. Authenticity
                          1. Social interaction
                            1. 24 hour city
                              1. Evaluating the success of projects in large urban areas
                                1. Analysis of change through use of photographs and imagery
                                  1. Catchment of visitors and people working in area
                                    1. Analysis of demographic change and local migration patterns
                                      1. Footfall analysis
                                        1. Reputation
                                          1. Levels of retail occupancy
                                            1. Changes in retail function
                                              1. Crime statistics
                                                1. Create GIS
                                                  1. Photo and video
                                                    1. Oral histories
                                                      1. Historical maps
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