Stuart Hall describes representation as
the process by which meaning is
produced and exchanged between
members of a culture through the use
of language, signs and images which
stand for or represent things
Hall emphasises the importance of
visual representation – the image
seems to be the prevalent sign of late
modern culture.
Representation – to
present/to depict. The word
suggests something was
there already and has been
represented by the media.
Representation is the way
in which meaning is given to
the things which are
depicted that stand in for
something.
Hall argues that the
representation of the black
subject has been through two
phases. The first was a challenge
of the racist stereotype and
asserting a positive black identity.
The second phase, the black
subject is considered to be
produced inside 'regimes of
representation'.
Hall was concerned with media power,
including how it increased social values.The
mass media play a crucial role in defining
the problems and issues of public
concern. They are the main channels of
public discourse in our segregated
society. In 1971 he made an influential
appearance on BBC television where he
criticized media portrayal of blacks.