Audiences want media products that offer them idealised
solutions to their problems. Audiences enjoy emotional/action
films to disagree with the events and may feel better after
crying/being scared. This can lead to catharthis.
The middle of our film does offer utopian solutions as the couple falls in love. However,
at the end of the film, the couple is separated and the female lead is left alone.
In Your Eyes is a film that offers a utopian solution as the two characters end up
together and eventually meet each other after already falling in love. The film
shows that the couple can be still be together despite not meeting until the end of
the film and having difficult pasts.
David Buckingham
Young people use media to make sense of their experiences and their
media use fits in with their social activities and experiences. The
media acts as a wallpaper that decorates the world around us but
also acts as a wall of noise to fill up downtime. Many interactions
with the media are fleeting, visceral and meaningless.
My film will be light-hearted and fun to watch but also fairly easy
to follow and make sense of. The time-travel aspect will be
something different and the events that take place (e.g. the couple
meets at a house party) will fit in with the audience's social life.
The Host is a sci-fi romance film about a robot species who invade Earth. The film's main
characters are teenagers/young adults who are relatable to the audience yet the storyline is
different to real life and offers the audience a sense of escapism. Because of this, the film is
exciting so would pass time for the viewer. However, contradictory to Buckingham's theory
(interactions with media are often meaningless and used to fill up time), this film teaches
the audience a lesson. One of the main - and eventually most loved - characters is an alien
and is thought to be evil at the beginning of the film. However, this alien grows to be loved by
many humans and lives in the community as a friend of the people, teaching the audience the
moral of 'don't judge a book by its cover', making them think about the film and its meanings.
The Frankfurt
School
The audience is passive and
manipulated as their
opinion, intelligence and
experience is not relevant.
The audience to my film is not passive as I have listened to their
opinions regarding the production of my film and have tailored my film
to something they will enjoy. However, the audience is slightly
manipulated as I will use music to set the atmosphere of a scene and
engage the audience. Our film is also part of a sequel so the audience
will be manipulated to watch the second film to see what happens next.
An example of a series of films that manipulate an audience is The Divergent Series. This franchise has
many plot twists and sudden changes that change how the audience think about a character or a plan.
The films' main storyline follows the main character and her boyfriend trying to escape from various
threats of the outside world and other factions. The series manipulates the audience but also makes
them think about different scenarios. This goes against this model as the audience are active in their
thinking.
Blumler and Katz
The audience is active and chooses what media to consume to fulfil their identified
needs: Identified needs: entertainment and diversion, personal relationships and
social interactions, personal identity and information and education
In my film, the story-line, characters, mise-en,scene, genre, etc. has
been made so that the audience will enjoy it and choose to watch it.
The film will allow the audience to fulfil their needs so they will
discuss it with others, engage with the narrative, etc.
The Time Traveller's Wife is a sci-fi romance film that is
entertaining and captivating for the audience meaning that
it will fulfil the need for entertainment. The film is also a
typical 'date night' film as there are strong aspects of love
and romance as well as scenes that put the audience on the
edge of their seat and give them something to talk about -
fulfilling he need for social interaction. The Time Traveller's
Wife can also fulfil the need for a personal connection to the
film as the audience may be able to relate and emphasise
with the characters and their situation and compare their
own life to that of the characters.
Representation
Angela
McRobbie
Men and women are represented through
media. Women are weak/victims whereas
men are aggressive/leaders. Stereotypes are
a problem.
In my film the characters are
represented equally. I have done this
because I don't agree with unequal
representations in the media. My
audience will appreciate this because
both men and women will want to see
my film and
Laura Mulvey
Women are objectified and are looked at
through a 'male gaze'. This is due to a
predominantly male directors environment who
decide how women are portrayed. She suggested
the virgin/whore dichotomy where women are
often represented as a virgin or a whore.
My partner and I are both females so there
will be no 'male gaze' that will impact how the
characters in our film are represented. The
female characters in our film are not
represented as virgins or whores because
there is only one romantic relationship in the
film and the females characters are not
together to discuss men or relationships.
Stanley
Cohen
Particular groups in society are demonized and
marginalized through negative representations. This may
cause a moral panic where society fears this group.
In my film I have used actors that are relatable to my
audience. Although I have used no negative representations, the
first scene in my trailer is a house party which could be seen
as a negative stereotypical representation of teenagers. I chose
to include this because it fits in with the demographic of my
target market and, when they understand that the actors in
my film are like them, they may want to see my film. When
people see actors who they can relate to, they trust them more
and want to watch them.
Genre
Rick Altman
Semantic elements = signs,
easy to recognise (knife, blood,
eerie music). Syntactic elements
= themes and plots, more
subtle (revenge, fear, rage, etc.)
In my film, although the plot may be hard
to follow when written down, I have used
aspects of media to tell the story and
make it easy to understand for the
audience. I have used signs to represent
the different periods in time which clearly
indicates the time-travel genre of my
film. I have also included themes (such as
love) that show how my film is a
romance.
Steve
Neale
Aifference in repetition = the audience
recognise similar elements in a film but they
may be orchestrated differently to avoid them
watching the same thing over and over again.
Genre evolution: 1. the form finds
itself. 2. the classic. 3. stretching the
boundaries. 4. parody. 5. homage.
In my film, there are aspects that are typically
found in time-travel romance films that the
audience will immediately recognise and enjoy.
However, the actual narrative of my film is
different to what is already out on the market. Our
film is a homage as it takes elements from classic
time-travel and romance films and orchestrates
them in a way that is new and exciting.
Narrative
Propp
Narratives often contain a set of key characters that
were found in fairy tales: Hero, villain, donor,
anti-hero, princess, princess' father, dispatcher.
In my film I have chosen to not include many of Propp’s characters as his theory is very
restrictive and does not relate to my chosen narrative or genre. In my film there is no hero
to be saved or villain to be stopped but there are relatable characters who overcome
problems together. I think that this makes my film more appealing to my target audience
as the characters are not at all ‘far-fetched’ or typical.
Levi-Strauss
Narratives contain binary opposites
that can create tension and conflict:
love vs. hate, good vs. evil
Although my trailer does not focus on binary
opposites, there are some that I have included. For
example, the present day vs. the past. My film is a
time-travel adventure-romance film and the
characters are trying to find their way back to the
present day but problems and mysteries seem to take
them back to the past every time they touch.
Todorov
There are 3 stages in narrative:
equilibrium-disequilibrium-new
equilibrium. They can be repeated
throughout the course of a
narrative and the 1st 2 stages are
shown in the trailer.
I have included stage 1 and 2 in my trailer and detailed
narrative. I have done this to add suspense to my trailer
and make the audience want to find out what happens and
because my partner and I wanted our film to be a sequel
because if the audience enjoy the 1st film then they will
want to see another one to find out the ending. The two
stages of Todorov’s theory are repeated in my trailer as the
characters meet, face a problem together, fall in love and
then come into contact with another problem.
Barthes
Narratives can be open
or closed and contain
codes: action, enigma,
cultural and symbolic
codes.
In my film I have used a lot of Barthes’ codes to give the audience an
idea about the narrative. I have used certain camera shots to show
the characters’ hands touching which implies that something will
happen. I have also used sound and mise-en-scene to tell the
audience what era the characters are in (e.g. sirens and gas mask
boxes to represent the war and jazz music and flapper dresses to
represent the ‘roaring twenties’).
Barthes’ theory was really helpful in my coursework because the
codes gave me ideas about what to include in my film. When
writing my shot list, I took into account action codes so that I
could create suspense using camera work and when planning my
mise-en-scene I tried to focus on symbolic and cultural codes to
represent the time periods that the characters travelled to.
Fields
A narrative has 3 acts: act 1
(set up), act 2 (development)
and act 3 (resolution), each
with turning points
in-between.
This theory is a more restricted version of Todorov's theory so,
because of this, I chose not to use Fields' theory. Instead I repeated
the stages from Todorov's theory. In my detailed narrative I have
separated the story-line into 3 sections as acts but these do not
contain the set up, development or resolution that Fields describes.