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712526
Business Unit 2
Description
Mind Map on Business Unit 2, created by bowmer.jonathan on 03/04/2014.
Mind Map by
bowmer.jonathan
, updated more than 1 year ago
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bowmer.jonathan
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Resource summary
Business Unit 2
Marketing
The management process involved in identifying, anticipating and satisfying consumer requirements profitably
USPs - are particular features of the product or service that a buisness offers its customers, charachteristics that set it apart from competitors
Market research can be quantitative or qualitative
Secondary (Previous info)
Primary (collected by yourself)
Niche or Mass marketing
Can gain economies of scale - lower cost per unit
Motivation
'Maslow's hierachy of needs'
Example = Google
F.W.Taylor - Workers were rewarded by having pay linked to productivity
His ideas were successful but controversial - workers treated like machines
Herzberg - job satisfaction through recognition, achievement, work itself, responsibility, promotion and growth
Financial Incentives
Performance related pay
Profit Sharing, profit related pay and performance related pay
Piece - rate (pay according to amount produced)
Media attachments
Maslow_s_hierarchy_of_needs_svg (image/png)
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