91602
Description
Mind Map by Charlotte Webber, updated more than 1 year ago
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Created by Charlotte Webber
over 11 years ago
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Marketing
- Marketing- management
process that identify,
predicts and satisfies
customers requirements
profitably.
- gets attension
- Remember product
- Creates desire
- Get people to buy the product
- Profit
- Increase demand
- gets attension
- Business to
Consumer- Business
sell straight to
consumer
- Business to
Business-
Business sells to
other businesses
- Niche Market
- Advantages
- Higher price per unit
- marketing to a
smaller group of
people
- Higher price per unit
- Disadvantages
- low sales
- High risk
- Not going to everyone
- low sales
- Niche Market- marketing products to a
small market segment
- Advantages
- Mass Marketing
- Advantages
- higher sales
- Low risk of sale reduction
- higher sales
- Disadvantage
- sell more units to gain
a profit
- cost more to advertise to
a wider audience
- sell more units to gain
a profit
- Targets every market audience
- Advantages
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