Marketing

PLACE
1. needs to be accessable
2. DISTRIBUTION CHANNEL
  1. shows the path a product goes on to reach the customer
PRODUCT
1. should be market driven
2. PRODUCT LIFE CYCLE
  1. 1) launch
  2. 2) growth
  3. 3) maturity
  4. 4) decline
3. why should you increase your product range?
  1. open to more customers
  2. customers more choice
PRICE
1. PRICE SKIMMING
  1. high price - low price over time
2. PENETRATION PRICING
  1. low price - high price over time
3. COST plus PRICING
  1. adds the cost of the product and any percent
4. DESTROYER PRICING
  1. charge at such a low cost, destroys competitors. ILLEGAL
5. DISCRIMINATION PRICING
  1. service - charge different prices for different people,
6. LOSS LEADERS
  1. low price to draw customers to buy other products
7. COMPETITION PRICING
  1. match competitors pricing
8. PSYCHOLOGICAL
  1. penny less than a pound example £9.99
PROMOTION
1. ADVERTISING
  1. inform potential customers about products and services
2. SALES PROMOITON
  1. set of marketing activities to boost sales
3. DIRECT SELLING
  1. product offered directly to the cusomter
4. SPONSORSHIP
  1. promoting through an event
    1. example; charity fun run

Resource summary

	Created by lizzie.jesson over 10 years ago