7275982
Description
Mind Map by Cerys Bradley, updated more than 1 year ago
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Created by Cerys Bradley
almost 8 years ago
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Codes and Conventions of R&B/Soul Music Videos
- Males
- Seen topless in R&B music videos to
appeal to female audiences.
- Men in R&B music videos wear very
fashionable clothing, for example,
baseball caps, baggy jeans, designer
trainers/sneakers.
- Tattoos are often shown on R&B music
artists. Tattoos are seen as cool on males and
tattoos are desired by female audiences.
- Male R&B artists also wear jewellry, but
often more subtle and lower key jewellrey
than hip hop artists.
- Seen topless in R&B music videos to
appeal to female audiences.
- Females
- Females in R&B music video are
often wearing minimal clothing in
order to attract a male audience.
- Females also wear
accessories such as high
heeles shoes and lots of
jewellery.
- High heels are worn
to elongate the legs
to make women look
taller.
- Lots of jewellery is worn to show the
audience that they are desirble and
not cheap.
- High heels are worn
to elongate the legs
to make women look
taller.
- Females in R&B music videos have
flawless hair and makeup to support
the idea that they are perfect.
- Females in R&B music video are
often wearing minimal clothing in
order to attract a male audience.
- Vidoes are aimed at the younger generations as content can contain
males and females in little clothing which may not be approved by
older generations.
- Many R&B music videos are extremely
sexualised and are in a grey tone which
adds to a mysterious and sexual
atmosphere of the videos.
- Many R&B music videos are extremely
sexualised and are in a grey tone which
adds to a mysterious and sexual
atmosphere of the videos.
- Slow R&B Songs
- Slow R&B songs have videos are usually in
greyscale/sepia and colours and lighting is very
soft. Dark colours show emotion and natural
light and colours are used to show a sense of
reality.
- Slow R&B songs often follow narrative, which results in the
video containing footage of couples kissing which adds to the
depiction of sexuality.
- Shots will be of a slow and long duration to match the tempo of the song. Lots of
close ups will be used to convey emotion and suit the lyrics to the song.
- Shots will be of a slow and long duration to match the tempo of the song. Lots of
close ups will be used to convey emotion and suit the lyrics to the song.
- Slow songs are usually done by females and are about love,
females will alternatively wear clothing that depicts them in
the same light as a goddess.
- Songs about love or breaking up
will mosy likely be set in a
location where it is very bare and
the amount of objects in the
setting is minimal.
- This allows the audience to concentrate on
the artist and shows that they are
significant.
- An artists make up and clothes will also be very
natural and nude coloured to convey a sense of
natural beauty.
- This allows the audience to concentrate on
the artist and shows that they are
significant.
- Slow R&B songs have videos are usually in
greyscale/sepia and colours and lighting is very
soft. Dark colours show emotion and natural
light and colours are used to show a sense of
reality.
- Fast R&B Songs
- Fast songs will consist of bright colours and
flash cars and jewwllery.
- Fast paced short cuts will be edited together to make the video match the upbeat
track. Lots of mid/wide shot will also be used as fast song won't usually be about
emotions.
- Fast paced short cuts will be edited together to make the video match the upbeat
track. Lots of mid/wide shot will also be used as fast song won't usually be about
emotions.
- Music videos for fast R&B songs will involve a
lot of choreography.
- Videos for fast songs will
show R&B males in a
wealthy light and females
in a powerful light.
- Setting will include clubs with objects such as champagne bottles
and glasses being shown.
- Fast songs will consist of bright colours and
flash cars and jewwllery.
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