EasyJet

Description

A-Levels Geography (Going Global) Mind Map on EasyJet, created by Jodie Goodacre on 06/05/2013.
Jodie Goodacre
Mind Map by Jodie Goodacre, updated more than 1 year ago
Jodie Goodacre
Created by Jodie Goodacre over 11 years ago
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Resource summary

EasyJet
  1. In 1995 Sir Stelios Haji-loannu founded easyJet
    1. Began as a small airline that ran flights soley within the UK
      1. When the airline was established in 1995 there were only 2 aircrafts
        1. In 1996 flights to Barcelona commenced which consequently expanded the company
          1. Had the slogan 'Making flying as affordable as a pair of jeans'
            1. In 1997 they launched their online website
              1. In 1999 the first series of Arline is shown on ITV in September
                1. In 1998 easyJet buys a 40% stake of Swiss harter operation TEA basel AG in March. It later renamed it easyJet Switzerland
                  1. In 2000 they sold two million seats online
                    1. By September 2000 85% of seats are sold through their website
                      1. In June 2001, www.easyJet.com was named the second largest UK travel site
                        1. 1999 easyJet Switzerland moves to Geneva, which becomes the third airport bases and the first base outside the UK
                          1. In December 2001, London Gatwick becomes the fifth base
                            1. In 2002 Stansted, East Midlands and Bristol become bases
                              1. In November 2003 they announced a new base at Berlin Schonefeld, dramatically expanding the existing network with the addition of 11 new routes
                                1. In 2004 easyJet was the first to take advantage of the newly enlarged European Union by starting flights to Hungary and Slovenia
                                  1. easyJet was first to remove the weight restriction for hand luggage in 2004
                                    1. In 2005 (May) they introduced a new group booking facility, allowing passengers to book up to 40 seats in one booking
                                      1. Hit their 100 millionth passenger flight in 2005
                                        1. Offers 500 routes
                                          1. People are travelling to other countries to work and then go home at the weekends
                                            1. easyJet has provided a service allowing tourism and immigration
                                              1. People can travel for business meetings and return in the same day
                                                1. Helps switch on places
                                                  1. Improves economy in both host and source countries
                                                    1. Connects places
                                                      1. Tourism boost
                                                        1. Cheap travel
                                                          1. More freedom
                                                            1. Culturally and ethnically diverse
                                                              1. Improves trade
                                                                1. Cultural identity may be lost
                                                                  1. Places such as Talinn may get a bad reputation. As it is now a tourist destination for stag and hen parties
                                                                    1. These tourist areas can lead to high rates of STIs
                                                                    2. Green land is destroyed where airports are placed which leads to protests
                                                                      1. Air pollution created causing an unclean atmosphere
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