7375477
Description
Mind Map by Olamide Ajisafe, updated more than 1 year ago
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Created by Olamide Ajisafe
over 7 years ago
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Richard Dyer's Star Theory
- The Star as a
construction
- This suggests that an Artist is a construct created from
scratch by a Record label through advertising, marketing
and brand image.
- We somewhat tried to avoid this theory by attemoting to portray our artist as a
sympathetic human being rather than a fake person. One way that we
attempted to do this was by arranging for our Artist to perform at a charity
event in the hopes that it would reveal her sympathetic side. Other Artists such
as Beyonce have also used this technique
- We somewhat tried to avoid this theory by attemoting to portray our artist as a
sympathetic human being rather than a fake person. One way that we
attempted to do this was by arranging for our Artist to perform at a charity
event in the hopes that it would reveal her sympathetic side. Other Artists such
as Beyonce have also used this technique
- This suggests that an Artist is a construct created from
scratch by a Record label through advertising, marketing
and brand image.
- The Star as a commodity
- This suggests that artists are created by
Record labels purely for profit.
- Our Artist's branding is used to sell merchandise. By putting Layla's name
and face on items of clothing we encourage fans to buy these items and can
sell them for large amounts of profit simply due to their presence
- Our Artist's branding is used to sell merchandise. By putting Layla's name
and face on items of clothing we encourage fans to buy these items and can
sell them for large amounts of profit simply due to their presence
- This suggests that artists are created by
Record labels purely for profit.
- The Star as an ideology
- This theory suggests that Artists tend to
represent a particular culture or mindset
that target audience members feel that
they can relate to.
- Our Artist represents an ethnic minority group. This means that
she is able to act as a role model for the black community and
can be seen as a member of this community, whilst still being
put on a higher pedastal than average citizens
- Other Artists such as Beyonce have also become
a symbol for this community and often speak
out on issues concerning them. For example, at
Beyonce's Superbowl performance she had
dancers dressed as the political group the Black
Panthers and sang lyrics concerning police
brutality. This political voice for a community is
also something that we tried to achieve such as
when we used the political hashtag #BLM on
the inside of our Digipak as it is for the rights of
Black People.
- Other Artists such as Beyonce have also become
a symbol for this community and often speak
out on issues concerning them. For example, at
Beyonce's Superbowl performance she had
dancers dressed as the political group the Black
Panthers and sang lyrics concerning police
brutality. This political voice for a community is
also something that we tried to achieve such as
when we used the political hashtag #BLM on
the inside of our Digipak as it is for the rights of
Black People.
- Layla represents London culture. One way that she uses this to
appeal to her fans is by postsing Instagrams of herself around
the city. These are places that fans may recognise and may
result in them being able to relate to our artist
- Our Artist represents an ethnic minority group. This means that
she is able to act as a role model for the black community and
can be seen as a member of this community, whilst still being
put on a higher pedastal than average citizens
- This theory suggests that Artists tend to
represent a particular culture or mindset
that target audience members feel that
they can relate to.
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