7386674
Q5: How did you
attract/address
your audience?
- Sound/Music:
- We have included a lot of tense building music and
sound effects with the aim of hooking and
engaging our target audience. A constant
soundtrack is used to build suspense and tension
in the background of the opening. This will attract
the audience demographic because it is a hint to
us that the equilibrium will be interupted hence
causing action and drama. We also used a variety
of different short sounds throughout the opening
to make sure it was not repetitive or boring but still
show the danger the protagonist is facing. This
makes the opening exciting and implies that there
is an action element of the film.
- We have included a lot of tense building music and
sound effects with the aim of hooking and
engaging our target audience. A constant
soundtrack is used to build suspense and tension
in the background of the opening. This will attract
the audience demographic because it is a hint to
us that the equilibrium will be interupted hence
causing action and drama. We also used a variety
of different short sounds throughout the opening
to make sure it was not repetitive or boring but still
show the danger the protagonist is facing. This
makes the opening exciting and implies that there
is an action element of the film.
- Editing
- Because our young target audience will not be interested
by a boring opening sequence and probably wouldny
continue watching the film, we had to develop our editing
skills to turn an average video into an eye catching one.
Firstly, our opening was very fast paced helped by lots of
match on action shots. This helped engage the audience
because it informed them that this was building up to
some kind of dramatic event, which it was. We also used a
black screen to great effect i our opening on two occasions.
The first time we used this was when our protagonist was
falling over but it was displayed as a point of view and as if
he had collapsed, immersing the audience and maybe
leaving some questions as to why this has happened. At
the end of the sequence, another black screen is used after
a long close up of the protagonist. This will attract our
demographic because the sequence suddenly ends which
adds tension and it provides the audience with a reason to
watch the rest of the film.
- Because our young target audience will not be interested
by a boring opening sequence and probably wouldny
continue watching the film, we had to develop our editing
skills to turn an average video into an eye catching one.
Firstly, our opening was very fast paced helped by lots of
match on action shots. This helped engage the audience
because it informed them that this was building up to
some kind of dramatic event, which it was. We also used a
black screen to great effect i our opening on two occasions.
The first time we used this was when our protagonist was
falling over but it was displayed as a point of view and as if
he had collapsed, immersing the audience and maybe
leaving some questions as to why this has happened. At
the end of the sequence, another black screen is used after
a long close up of the protagonist. This will attract our
demographic because the sequence suddenly ends which
adds tension and it provides the audience with a reason to
watch the rest of the film.
- Camera:
- A variation of camera angles helped us attract our target
audience. An example of one abstract camera angle that we
used was a point of view shot which helped the audience
identify with the protagonist as it was if they were
experiencing what he was going through. Our variety of
possible secondary audiences could possibly use this shot as
a chance to escape because they are seeing what a young
teenager is seeing. We included many other abstract shots
like this to get the attention of the audience as a sequence
with similar shots would have been boring. The filming of our
sequence was done on a Cannon 700D camera which made
the production more high definition than a normal camera
would have looked. This is attractive for the audience
because seeing this opening will make them think that it is a
professional production.
- A variation of camera angles helped us attract our target
audience. An example of one abstract camera angle that we
used was a point of view shot which helped the audience
identify with the protagonist as it was if they were
experiencing what he was going through. Our variety of
possible secondary audiences could possibly use this shot as
a chance to escape because they are seeing what a young
teenager is seeing. We included many other abstract shots
like this to get the attention of the audience as a sequence
with similar shots would have been boring. The filming of our
sequence was done on a Cannon 700D camera which made
the production more high definition than a normal camera
would have looked. This is attractive for the audience
because seeing this opening will make them think that it is a
professional production.
- Clothing:
- Choosing the right clothing and image for our protagonist wasn't just
key for the attraction of our audience but was also a good way to
address them. We did not use much clothing in our opening due to
the fact that we only had one character, this meant that our one
protagonist had to be presented right as he was the focus of the
camera at all times. We bought a NHS gown as it not only provided a
sense of realism for the audience, but also deveoped into an enigma
code, as at this stage the audience are unaware of how the character
got to where he is. This engages them to watch on and find out the
reasons behind his illness.
- Choosing the right clothing and image for our protagonist wasn't just
key for the attraction of our audience but was also a good way to
address them. We did not use much clothing in our opening due to
the fact that we only had one character, this meant that our one
protagonist had to be presented right as he was the focus of the
camera at all times. We bought a NHS gown as it not only provided a
sense of realism for the audience, but also deveoped into an enigma
code, as at this stage the audience are unaware of how the character
got to where he is. This engages them to watch on and find out the
reasons behind his illness.
- Location:
- The location of the opening was our
most engaging element of the sequence
for our audience because it provided us
with some action codes and left
questions to be answered that the
audience would hopefully watch on to
find the answer to. Our opening is set in
an isolated forest which could make the
audience start to feel uneasy but will
also engage them because it suggests
that there will be a disruption to the
equilibrium.
- The location of the opening was our
most engaging element of the sequence
for our audience because it provided us
with some action codes and left
questions to be answered that the
audience would hopefully watch on to
find the answer to. Our opening is set in
an isolated forest which could make the
audience start to feel uneasy but will
also engage them because it suggests
that there will be a disruption to the
equilibrium.
- Protagonist:
- We made sure that the way that our actor acted suited the mood of the
opening, helping engage the audience. This is because this was one of the
most vital parts to attract the audience because he is of a similar age to
them. A male audience will be able to build a stroonger bond with the
protagonist later on in the film where some of his hobbies and interests
will be revealed. Our protagonist will also be going through what our
primary audience will e going through, meaning that they would watch
the film to be educated and to identify with him. To further attract the
attention of the audience, we have only included this character in our
opening, although there will be many others. This clarifies to them that
the film will be based around this character and is also quite
unconventional which is engaging. The very cautious and nervy actions
from our actor also give a clear image that he is mentally unstable along
with many other elements in the opening.
- We made sure that the way that our actor acted suited the mood of the
opening, helping engage the audience. This is because this was one of the
most vital parts to attract the audience because he is of a similar age to
them. A male audience will be able to build a stroonger bond with the
protagonist later on in the film where some of his hobbies and interests
will be revealed. Our protagonist will also be going through what our
primary audience will e going through, meaning that they would watch
the film to be educated and to identify with him. To further attract the
attention of the audience, we have only included this character in our
opening, although there will be many others. This clarifies to them that
the film will be based around this character and is also quite
unconventional which is engaging. The very cautious and nervy actions
from our actor also give a clear image that he is mentally unstable along
with many other elements in the opening.
- Institution:
- Because our audience will be
predominantly from the UK, the
Independent and UK based
companies that we have chose to
produce our film will help attract
our audience. This is becuase
Film4 are well established in
producing similar films to ours so
we thought that people may be
encouraged to watch it because of
this. Our audience will also
recognise these companies.
- Because our audience will be
predominantly from the UK, the
Independent and UK based
companies that we have chose to
produce our film will help attract
our audience. This is becuase
Film4 are well established in
producing similar films to ours so
we thought that people may be
encouraged to watch it because of
this. Our audience will also
recognise these companies.
- Font:
- We made sure that our font had youthful connotations which teenagers
from the age of 13-21 would be attracted by. Therefore, we chose a
typewriter font as we thought that this would portray the fact that our
film was coming of age. It was important we clarified the genre with the
typography because the other elements in our opening didn't instantly
make you think of this genre. The typography that we used for the title
was developed as it was slightly distorted. This was done with the
intention of engaging our audience because it could signify a disruption
to an equilibrium. Hence, this will be engaging to the majority of our
audience that want to watch the film to be entertained. Another way
that our typography attracted our audience was by our use of keynote.
This software allowed us to position the text wherever we wanted on the
screen which meant that they didnt appear in the same place every
time, keeping the audience on their toes.
- We made sure that our font had youthful connotations which teenagers
from the age of 13-21 would be attracted by. Therefore, we chose a
typewriter font as we thought that this would portray the fact that our
film was coming of age. It was important we clarified the genre with the
typography because the other elements in our opening didn't instantly
make you think of this genre. The typography that we used for the title
was developed as it was slightly distorted. This was done with the
intention of engaging our audience because it could signify a disruption
to an equilibrium. Hence, this will be engaging to the majority of our
audience that want to watch the film to be entertained. Another way
that our typography attracted our audience was by our use of keynote.
This software allowed us to position the text wherever we wanted on the
screen which meant that they didnt appear in the same place every
time, keeping the audience on their toes.
- Voice over:
- Our voiceovers were used to great effect when engaging the
audience as well as developing the narrative. We included
voice overs after watching The Breakfast Club where their
voice overs not only develop the narrative but also engage the
audience because it was as if the protagonist is speaking to the
audience. The first voice over that we included in our sequence
was a police radio call which informed the audience that there
was a potential danger or that the equilibrium will be
disrupted. The audience would therefore watch this film to
escape from everyday woes and also to be entertained. We
also used a phone call from the protagonists mother. The voice
mail tone will provide the young audience with some realism
and the mothers voice sounds distressed to attract the
attention of the audience. This will be relevant to our primary
audiences lives as their mums will be a huge influence.
- Our voiceovers were used to great effect when engaging the
audience as well as developing the narrative. We included
voice overs after watching The Breakfast Club where their
voice overs not only develop the narrative but also engage the
audience because it was as if the protagonist is speaking to the
audience. The first voice over that we included in our sequence
was a police radio call which informed the audience that there
was a potential danger or that the equilibrium will be
disrupted. The audience would therefore watch this film to
escape from everyday woes and also to be entertained. We
also used a phone call from the protagonists mother. The voice
mail tone will provide the young audience with some realism
and the mothers voice sounds distressed to attract the
attention of the audience. This will be relevant to our primary
audiences lives as their mums will be a huge influence.
Media attachments
Want to create your own Mind Maps for free with GoConqr? Learn more.