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Audience

Description

Media Studies Mind Map on Audience, created by archiexboxlive on 09/04/2014.

Mind Map by archiexboxlive, updated more than 1 year ago

	Created by archiexboxlive over 10 years ago

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Resource summary

Audience

Uses and gratifications theory
1. Diversion
  1. Entertainment
2. Personal relationships
  1. Forming a relationship with someone in the media
3. Personal identity
  1. Finding out who you are
4. Surveillance
  1. Getting information from the media
Oppositional Readings
1. Dont agree with the media text
2. don't agree in any way
Negotiated reading
1. Agree with the text
2. Disagree with the text
Preferred reading
1. Agrees with the text
2. Doesn't disagree at all
Mode of address
1. Age
2. Gender
  1. Male
  2. Female
3. Nationalility
4. Religion
5. Socio-economic grouping
  1. working class
  2. Skilled working class
  3. Middle class
  4. Upper middle class
  5. Upper class
6. Ethnicity

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