The study can not be
generalised as it used a small
sample of twenty participants.
This is not a big enough sample
to generalise to the whole
population.
RELIABILITY
The study is reliable to an
extent as it was a lab
experiment, therefore there
was a high level of control
of all the variables. This
means the experiment is
reliable as all the variables
had been manipulated.
APPLICATION
The study can be
applied to real life as it
shows how most people
recall information. It could
be used for educational
purposes.
VALIDITY
The experiment
has low ecological
validity as they were
not acting naturally
due the experiment
using a lab method.
ETHICS
No informed consent given
as the participants didn't
know they were going to be
given the test - it was
'incidental'