Attention- focusing awareness on a narrowed
range of stimuli or events. Selective attention
is critical to everyday functioning
Acts as a filter to screen stimuli
into conscious awareness
High-load tasks consume
our attention spans early,
whereas simpler tasks
allows for later processing
Human brains can
effectively handle one
task at a time
Levels-of-processing theory-
deeper levels of processing result
in longer-lasting memory codes
Elaboration- linking a stimulus
to other information at the
time of encoding
Visual Imagery- creating images
to represent words remembered
Dual coding theory- memory is enhanced
by forming semantic and visual codes
Mental imagery can help with memory
Self- referent encoding-
deciding how or whether
information is relevant
How information
affects one personally
Storage- maintaining
encoded information in
your memory over time
Sensory Memory- preserves
information in its original
sensory form for a brief time
Allows the sensation of
visual pattern, sound, or
touch to linger for a moment
after the stimulus is over
People perceive an afterimage
instead of the actual stimulus
Short-term memory- limited
capacity store that can retain
information for up to 20 seconds
Rehearsal- the process of
repetitively verbalizing or thinking
about the information
Working memory is a limited capacity storage
system that maintains and stores information by
providing an interface between perception,
memory, and action
Working memory capacity is one's
ability to hold and manipulate info in
conscious attention
A chunk is a group of familiar
stimuli stored as a single unit
Long term memory is an
unlimited capacity store that can
hold information over a long time
Clustering- it is easier to remember
similar and related items in a group
Schema- organized cluster of knowledge about a
particular object or event abstracted from previous
experience with that object or event
Semantic network- nodes representing
concepts joined together by pathways that
link related concepts
Retrieval- recovering
information from
memory stores
Tip-of-the-tongue phenomenon-
temporary inability to remember
something you know, with a
feeling that it is out of reach
Misinformation effect- occurs when
participants recall of an event they
witnessed is altered by introducing
misleading post event info
Reality monitoring-
process of deciding
whether memories
are based on
external sources or
internal sources
Source monitoring- making
attributions about the
origins of memories
Source-monitoring error occurs when a
memory derived from one source is
misattributed to another source
Destination memory involves
recalling to whom one has told what
Forgetting- adaptive way to
remove unneeded information
Retention- proportion of
material retained
A recall measure of retention
requires subjects to reproduce
information on their own
without a cue
A recognition measure of
retention requires
subjects to select
previously learned
information from an array
of options
A relearning measure of retention requires a
subject to memorize information a second time
to determine how much time or how many
practice trials are saved by having already
learned it
Decay theory-
forgetting occurs
because memory
traces fade with time
Interference theory- people
forget info because of
competition from other material
Retroactive interference
occurs when new info
impairs the retention of
previously learned
information
Proactive interference
occurs when previously
learned info interferes
with the retention of new
info
Transfer-appropriate processing- when
the initial processing of info is similar to
the type of processing required by the
subsequent measure of retention
Consolidation- process involving
the gradual conversion of info
into memory codes stored in long
term memory
Repression- keeping distressing thoughts
and feelings buried in the unconscious
Consolidation- process involving the
gradual conversion of info into memory
codes stored in long term memory
Implicit memory is apparent
when retention is exhibited
on a task that does not
require intentional
remembering
Explicit memory- involves
intentional recollection of
previous experiences