system of rules on how words and sentences are constructed
Register and Mode
the level of formality in a discourse
Pragmatics
sometimes called language in use looks at social conventions, context, personality and relationships influence on the choices people make about language
Phonology
the study of sounds in english
how their pronounced and how their combined to make words
Semantics
study of meaning created through words and phrases
Subject
what the discourse is about, lexical choices
Varieties of English
Accent and Dialect
English words can be pronounced in different ways
the differnet patterns of pronounciation are accents
can be affected by a speakers regional or social background
accents refer to how you say words, not the words themselves
dialect= variations in language, has its own distinctive features
refers to specific words not just how you say them
to describe language from a specific geographical region
Slang
informal vocab and non-standard words
different purposes
often inventive and creative
two main purposes are to be rebellious or entertaining
Standard English and RP (Recieved Pronounciation)
Sociolect and Idiolect
sociolect=language of social groups
idiolect= the word choices people make
how they form sentences
unique to an individual like a fingerprint
a unique combination of influences
Language in Social Contexts
Language and the Media
media can be biased
newspaper reports often show bias through the writers word choice
can show prejudice towards social groups
children's media lang
= distinctive
this is through:
lexis, grammar and punctuation
Lexis= small, repeated, simple, informal
grammar= address audience (third person)
punctuation= simple punctuation, upbeat
... uses exclamation marks
... includes and engages audience
Taboloid newspapers have clear viewpoints, use straightforward language
Broadsheets aimed at professional, mainly middle class readers
Language and Power
Political language, legal language, education, business
political: repetition, first person, rhetorical questions
legal: has its own lexis called jargon, syntax=complex
education: teachers use imperatives, students use indirect questions
business: power structure similar to education in schools
hierarchical structure- subordinate, superior, team leader, chief executive
Language and Technology
mobile phones= massive impact on langauge ( e.g- shorthand) acronyms (LOL), numbers for words (2- to) imcomplete clauses (home safe. speak soon) phonetic spelling (coz- because)
the internet has affected language too
dependant on context- one business letter to another may be formal and use standard english whereas friends on a chatroom may use text speech and informal english
new technology has created new words and meanings (e.g- affixation, compounding, clipping, blending and conversion)
compounding- combining separate words
blending- parts of two words combined
conversion- a existing word changes its grammatical function
clipping- shortened word becomes its own word
Language and Occupational groups
different occupations have their own sociolect
occupational language varies depending on form and function
informative discourse
persuasive discourse
instructional discourse
transactional discourse
Language and Gender
ON THEORISTS MINDMAP
Adverts
designed to persuade
when reviewing adverts look at: subject matter, purpose, form, target audience and the hook
subject matter= adverts will focus on a product, service or cause
purpose= designed to persuade to buy a product or service, support a charity or join a campaign
form= comes in various different forms (e.g- newspapers and magazines, leaflets)
target audience= could be broad (e.g- food shoppers, drivers) or specific (boys who like skateboarding)
hook= the device advertisers use to get the audience's attention- it could be visual, verbal or musical
Spoken Language
Spoken Language
two main purposes: 1. to convey meaning (explain something, give orders, instructions) 2. to demonstrate attitudes and values
content depends on context
functions in different ways: Interactional, Referential, Expressive, Transactional, Phatic
Interactional= to develop relationships between speakers, it is informal speech has a social function
Referential= provides information, used to refer to objects, the speaker assumes knowledge from the listener
Expressive= highlights emotions and attitudes
Transactional= getting information or making a deal, driven by needs and wants
Phatic= used for social purposes, innitiating a conversation, small talk
Speech Features
can be prepared or spontaneous
prepared= done in advance, specific demographic, formal, preformed/delivered, maintain interest of listeners
spontaneous = on the spot, informal, shared with those known by speaker, in response to another speaker
Conversation and Turn-taking
openings, reponses, adjacency pairs, signalling closure= happen in all conversations
some features depend on individual speakers
switching and turn taking, tag questions, tppic shifts, feedback
Written Language
Ideology and Representation
values and morals evident in texts
texts can show prejudice and bias
a writer may also show their attitudes and explicictly- e.g journalists
may draw on personal experience
Influenced by environment, evident in their characters, narrator the themes and issues
language choice can influence reader- texts are often manipulated to create certain emotions or reactions in the reader
Purpose
what the writer is trying to achieve
persuade,instruct,inform,entertain
persuade= first person, emotive adjectives, evidence
instruct= chonological/ numbered sections, bullets, headings,imperitives, second person