How would you select a healthy lasagna product?

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analysis of 8 transcripts
sally moore
Mind Map by sally moore, updated more than 1 year ago
sally moore
Created by sally moore over 7 years ago
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How would you select a healthy lasagna product?
  1. don't do normally
    1. I don't no.
    2. Navigation
      1. So probably fresh maybe? And then, that's drop down there's ready meal and then you've got healthy choices. so that's how I would do it (S)
        1. Uses drops down from top tabs...ready meals>Healthy Choices. (s)
          1. Because I'm not sure what I wanted (s)
            1. I'm not vegetarian but if I was I suppose I'd go for a quorn thing (s)
              1. Vegetarian as a proxy for healthy?
          2. FRESH=healthy
        2. Find a product search
          1. so I'd go back to find a product type in lasagne....(automatically listed below as began to type) (Dj)
            1. I'll choose fresh lasagne (DJ)
              1. Fresh as proxy for healthy?
                1. So it comes up with all this, so I'd look for these new me (NuMe) or there's a weight watchers one which I might chose (DJ)
                  1. BRAND NUME or WW as proxy for healthy
                    1. I might look at the reviews too (DJ)
                      1. unfamiliar products never tried before- read review?
                2. So we're searching for "low fat lasagna" (types into search box) (p1)
                  1. So we have weight watchers and two 'You Count' vegetable lasagnas. (p1)
                    1. BRANd as aProxy for healthy...WEight wacthers as a brand recognised as 'healthy'
                      1. I'd immediately discount weight wathers as in my experience that brand tastes not very to my tastes (p1)
                        1. Lets just have a look at what the information is out of interest (full product details). Its quite straight forwards fat 100g 2.1 and 8.1 for the prepared pack. so if I wanted to, I wouldn't nornallt do this, I compare the weight wacther one...and the ww one is different. (P1)
                          1. Looks at PI and nutrition information
                            1. Compares nutrition information of two products by recall.
                              1. wouldn't normally do that
                                1. it's in a different presentation style (P1)
                                  1. noticed informatio presented different between two products (PI nutrition table) )ww vs Ocado)
                            2. uses low fat as a search term
                            3. Types in lasgana to search box. (JG)
                              1. I'd probably look to see if there was something fresh first (JG)
                                1. Fresh as immediate thought of healthy
                                  1. I've had a look what the content was if I really was intent on buying the, (JG)
                                    1. What sort of meat..fresh meat...if it started mentioning reconsituted then I'd not (JG)
                                      1. Ingredients as proxy for healthy
                                        1. FRESH
                                        2. refers to looking at futher information
                                      2. (searched for "lasagna" in top box). So it's giving me...again this definition of healthy....SO this is probably based on PRICE (SL)
                                        1. healthy based on Price
                                          1. well I woudl expect I would go for the most home made one...the one that kind of looks, or expensive rather htan the equivalent of your know TESCO own which I wouldn't expect ot have any free ingredients in it. (SL)
                                            1. HOME MADE LOOK=healthy
                                              1. OWN BRAND NOT FRESH=unhealthy
                                                1. I probably would, just out of habit, go for Waitrose (SL)
                                                  1. routine BRAND choices
                                            2. types healthy lasagna into search box (JC)
                                              1. it comes up with weight watchers, the vegetarian quorn one, which I didn't think about. (Jc)
                                                1. Vegetarian=healthy (suggested in results of search)
                                              2. if I could spell lasagna, arh lasagne comes up (DM)
                                              3. Nature of online shopping v's in store (JG)
                                                1. If I'm shopping on line I'm doing it because I get home from work late, there's not much time. I still do prefer to go into store to see the package and content. which I need to chose first rather than jsut a picture (JG)
                                                  1. Perception of shopping online not as selective (based on "just a picture") as in store. more difficult to make decision between products...information more difficult to see/judge??
                                                2. See I'd find weight watchers would be quite healthy because it'd be part of a slimming diet wouldn' it?...or you know which ranges are often they sort of promote the nutritional ranges now at Morrisons, you know you can look at the ranges (JC)
                                                  1. Mentions, before any searching, trying to navigate from range/brand associated with health?
                                                    1. Like there is says healthy choices you see (JC)
                                                      1. (would determine it is was a healthy product) by the food labelling, but it's whether you can see the food label isn't it? (JC)
                                                        1. You'd have to click on it like there (hoovers over product image to see traffic lights on pack photo) its the green and amber so you know its not got loadsof the red labelling in so for me that's a good product choice.(JC)
                                                          1. Look on pack with zoom mouse hoovers over photo
                                                            1. Its wheather your familiar with food labelling.
                                                              1. Expresses concern over use of labelling?
                                                              2. It's got reduced fat (hoovers over image) and I know that's their healthier range because I've looked at it at home. (JC)
                                                                1. Uses claim in photo of packagaing to confirm health
                                                                  1. USes familarity with sub brand to also confirm health. Familiarity gained at home, not online
                                                          2. I don't think you'd find a healthy lasagna ready meal !(J)
                                                            1. questions this product type definition of term healthy
                                                              1. I'd look at ingredients I would look at calorie content...because I personally do not liek ready meals that are low in claories the low low ones. I would rather the half or whole one. because I don't like the taste that diet stuff has.(J)
                                                                1. inindicates would look at product information
                                                              2. I would say it has to be my definition of healthy (SL)
                                                                1. I have difficulty knowing what's healthy (DM)
                                                                  1. Definition of healthy questioned
                                                                  2. I know from experience that products that are labelling healthy less fat..when you really analyse them they are full of sugar, full of salt so it that healthy or not? even though they are low in fat..and when you start to look at the labels and start to compare they're not really under the health category (DM)
                                                                    1. suspicion of claims v's nutrient content (low fat) specifically)
                                                                      1. Mentions looking aht labels and comparing as means to idnetify
                                                                        1. I haven't purcahses it before so it won't be on my previous shopping list (DM)
                                                                          1. not a Routine purchase recognised
                                                                          2. Bearing in mind I don't want ot spend too much time because I've got other items to get and I haven't had this before (DM)
                                                                            1. Need to be quick. not a usual product- time taken perceived greater/inconveinence
                                                                              1. so it says on offer and say here review- I might as well have a look what other people have said. (DM)
                                                                                1. offer price noted
                                                                                  1. still time to look at reviews- especially if a new product for them
                                                                                    1. (Scrolls down to find nutrition information) I'm looking at the nutritiron data, allergy (reading)....I'm progressing through this to find out about E number....to make up my mind I suppose really Id go off my weight wacthers calculator again (DM)
                                                                                      1. Can't seem to use/interpret nutrition information even though has found it at bottom of page..refers needing to get WW calculator
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