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Clear Mission

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(CIMA E2) Mind Map on Clear Mission, created by giugam on 19/05/2013.
giugam
Mind Map by giugam, updated more than 1 year ago
giugam
Created by giugam over 11 years ago
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Resource summary

Clear Mission
  1. Scope and Boundaries
    1. WHAT Company does and WHO the company is for
      1. Core Values and Culture
        1. Company's Raison d'ètre
        2. Objectives
          1. It determines Company purpose and direction into objectives
          2. Communication Tool
            1. It inspires common vision of the future and a sense of shared values
              1. It could provide a common source of direction for all employees, focusing on the company's Strenghts and Competitive Advantage
              2. The mission could be embodied in a Mission Statement
                1. Define what constitutes the Strenghts and Weaknesses of the Company
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