Development case studies

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Nike as a TNC - case study
Jan Kowalski
Note by Jan Kowalski, updated more than 1 year ago
Jan Kowalski
Created by Jan Kowalski over 6 years ago
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Nike as a TNC

Basic info: Headquarters in Oregon, USA Produces sportswear and sports shoes 

How do they globalise: Headquarters in the USA 550 globally, most in Chine (131) and Vietnam (89) Outsourcing: cheap labour from LEDCs

Positive impacts for countries: Money invested in LEDCs in Asia help countries develop Almost 1 million jobs worldwide (job places) Workers get paid, increased standard of living

Negative impacts for countries: Salaries are low (no/low minimum wage - $102 monthly) No/poor H&S laws - bad working condition (65 hours weekly) Environment harmed (pollution) Long working hours and demanding jobs

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