Marketing strategy based on information search

Habitual

Limited

Extended

Brand in Evoked Set

Brand not in evoked set

Maintain Attention to product quality Distribution Ads strategy Product development POP

CaptureConstant supply & quality

Disrupt Attention-attractive Free samples Packaging POP Comparative ads

Intercept Attractive ads Price info Free sample product impovement curiosity

Acceptance Long term ads (not sell brand) Customer seeking brand

Extensive Sale personal Webpage (well) POP Pamphlets

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