69: The Brain Responds Uniquely to People You Know Personally

45. People Pay Attention Only to Salient Cues

47. Danger, Food, Sex, Movement, Face, and Stories get the most attention

58. People will Look for Shortcuts Only if the Shortcuts are Easy

61. People are More Motivated to Compete When There are Fewer Competitors

63. The "Strong Tie" Group Size Limit is 150 People

59. People Assume it's You, Not the Situation

62. People are Motivated by Autonomy

60. Forming a Habit Takes a Long Time and Requires Small Steps

52. Dopamine Makes People Addicted to Seeking Information

53. Unpredictability Keeps People Searching

95. Mood Influences The Decision-Making Process