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Created by Matty Hudson
over 10 years ago
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Attitude- Learned behavioral predispostion
An emotional response that can be enduring
An attitude is directed towards a attitude object
Attitude Object- People, subject or situation towards which an attitude is directed
Prejudice- Predetermined view or opinion which may be unfairly biased
Long lasted attitudes may adversely influence behavior causing an individual to be inconsistent in judgement leading to a.........
Origins of Attitudes
mainly formed through past experiences
e.g. a pleasant experience in PE through positive reinforcement leading to success..... likely to promote positive attitude towards the attitude object (PE)
Socialization also key element in formation of attitudes
Socialisation- Interaction with other that may modify behavior
Early age= Parents most significant role encouraging positive attitude
Teens= Peer groups have biggest role, people go with the group to gain acceptance
Peer Group- An immediate group of friends or associates
The Media also plays a key role
Remember CAB
Cognitive- reflects beliefs and knowledge individual holds about attitude object
Triadic Model of attitudes
e.g. jogging 3 times a week is psychologically beneficial
Affective- consists of the feelings or an emotional response toward an attitude
e.g. jogging is pleasuable
Behavioural- How a person intends to behave towards attitude object
e.g. I will continue to jog 3 times a week
Cognitive Dissonance Theory
If 2 attitude components can be made to oppose or come into conflict.... the person experiences emotional discomfort
Dissonance- An emotional conflict
If one attitude component can be changed to bring about cognitive dissonance, increased possibility of changing the whole attitude
If a skill can be simplified to make execution easier, the behavioural component can be changed
Part of Cognitive Dissonance
Elements of PCT
Message
Recipiants
Situation
Persuader
Persuader- person perceived as significant e.g. role model, teacher
Message- Needs to be presented to make the performer want to change e.g. explain benefits on BAHL
Recipient- More easily changes if recipient wants to change
Situation- Easier to change if other persuaders are present
Attitudes are poor predictors of behaviour
e.g. a person may have positive attitude towards PE but this doesn't mean they will participate 3 times a week
Doesn't garantee the likelihood of positive lifestyle choice
BOTH SOCIAL AND SITUATIONAL FACTORS CAN INTERVENE
New Page
Compontents of Attitudes
Cognitive Dissonance
Persuasive Communication
Evaluation of Attitudes
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