138227
Descrição
FlashCards por georgina.hope99, atualizado more than 1 year ago
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Criado por georgina.hope99
mais de 11 anos atrás
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| Questão | Responda |
| SHORT TERM MEMORY | Only a small amount of memory capacity. Held in STM for 30secs. Only hold 5-9 items (7 items) |
| LONG TERM MEMORY | Rehearse/repeat info it can go into LTM. Will be stored indefinitely and can last forever. |
| FORGETTING | If info is not rehearsed it can be forgotten |
| Displacement | When info goes above the capacity for STM displacement will happen, so item which was 1st in STM will be 1st out |
| AIM | Terry asked"Does the posistion of a television commersial in a block of commercials detirmine how well it will be recalled?" |
| METHOD | 1: 14 lists of 15 adverts (60 in total) 2: 3 lists of adverts 3: Reaplication of experiment 2 with separate sample of 23 students who were given a recongnition task |
| FINDINGS | 1: Primacy effect-recency effect. 2/3: good at recalling advets at begining of lists |
| LIMITATIONS | TV commercials were 10 months old so could of already seen them and remebered them |
| LIMITATIONS | They used a small sample of people and watching adverts was not representative |
| LIMITATIONS | All participants were students so do not represent the entire population |
| LIMITATIONS | Not equal number of males and females |
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