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Criado por Ashley Rice
mais de 4 anos atrás
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Questão | Responda |
Cognitive Dissonance Theory | Going through a painful or difficult process to get into a group, makes you want to believe that the group is important and worth the pain you went through to get in. |
Scarcity & Exclusivity | It makes you think that you will be missing out on something if there is a chance that you won't get in. |
Example: Fraternities | My brother told me about some of the hazing he went through to get into his fraternity. I asked him why he went through that and he said, "It made us all feel like we were a part of something. Going through that brings you closer together." |
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