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| Questão | Responda |
| semantics | relationship between signs/symbols and what they represent |
| denotation | "this means that" eg. the word CAT means a cat |
| connotation | levels/chains of denotation -Context sensitive eg. smoke -> cake left in oven too long -> cake ruined |
| signification | relationship between signifier and signified |
| signifier | the form of a sign |
| signified | the concept represented by a sign |
| peirce | typology of signs: iconic indexical symbolic |
| iconic signs | an image: looks like what it signifies |
| indexical | signs connected to concepts by proximity, links. e.g.natural consequences smoke -> fire |
| symbolic signs | arbitrary learned link, no casual relationship to the concept e.g. the word CAT exceptions eg. onomatopoieas |
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