Personas

Descrição

IIBA Business Analysis Agile Business Analysis (Agile BA Techniques - Understanding the Customer) FlashCards sobre Personas, criado por Charlotte P em 15-10-2021.
Charlotte P
FlashCards por Charlotte P, atualizado more than 1 year ago
Charlotte P
Criado por Charlotte P aproximadamente 3 anos atrás
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Resumo de Recurso

Questão Responda
What is the purpose of Personas? Personas are used to better understand the stakeholder requirements, point of view and align the solution with the stakeholder need.
At what Horizons are Personas used? Iterative Horizon (IH) and Delivery Horizon (DH)
Personas are ________characters created to help BAs understand the ____-________ interaction. fictional user-solution
What can be assigned to a 'Persona'? Name, personality, family, work background, skill level, personal attitudes & behaviour patterns. Can also include a picture and short 'day in the life'.
Elements of Personas? N____ & I_______ T _____ & C____________ M_____________ N_________ 1. Name & Image 2. Traits & Characteristics 3. Motivations (how & why stakeholder interacts with solution) 4. Needs (basic = safety, high-level = need for acceptance)
STRENGTHS of Personas? - Facilitates a shared understanding of specific requirements for different sets of users - Provides a 'human face' to create empathy - Solutions guided by how well they meet the needs of the personas - Helps stakeholders to avoid projecting their own values & biases onto the solution
WEAKNESSES of Personas? - Risk of creating unrealistic personas - May distance team from real user community - Personas need to be reviewed & updated regularly to ensure they are relevant

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