Chapter 38: Marketing Mix

Descrição

GCSE Business Studies FlashCards sobre Chapter 38: Marketing Mix, criado por 19leesia em 23-02-2016.
19leesia
FlashCards por 19leesia, atualizado more than 1 year ago
19leesia
Criado por 19leesia quase 9 anos atrás
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Resumo de Recurso

Questão Responda
marketing mix strategy: ↑ product design ↑promotion convenient location price right time
product features functional [do what its made for] appearance [design: shape, size, colour] (USP)[characteristic that makes it unique] product life cycle [modifying products when sales rise and fall]
price depends on? quality costs of production price of competitors customers wants
Marketing Mix Influences nature of product(quality) competition market research technology(selling online)

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