Unit 1 Flashcards

Descrição

GCSE Business Studies (Unit 1) FlashCards sobre Unit 1 Flashcards, criado por lizzie.jesson em 31-03-2014.
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FlashCards por lizzie.jesson, atualizado more than 1 year ago
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Criado por lizzie.jesson mais de 10 anos atrás
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Resumo de Recurso

Questão Responda
WHAT IS SECONDARY RESEARCH? use of information that has already been gathered for another purpose
WHAT DOES 'DEMAND' MEAN? the amount of customers willing yo buy your product example; high demand of crisps
WHAT DOES PRODUCT DIFFERENTIATION MEAN? making your products different, to stand out from competitors
3 METHODS OF PRIMARY MARKET RESEARCH Questionnaires, supplier feedback, focus groups
3 METHODS OF PROMOTION FOR A SMALL BUSINESS Advertising in the local newspaper, direct mail, word-of-mouth
4 P'S? Product,Price Place,Promotion
WHAT DOES 'E-COMMERCE MEAN'? Transactions carried out on the internet
WHAT IS PRIMARY RESEARCH? Gathering new information for a purpose
WHAT IS MARKET RESEARCH? Finding out about the market, the customers, and the potential customers
WHAT IS CHANNEL OF DISTRIBUTION? How the product gets from the manufacturer to the customer

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