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1222353
STRATEGY ALIGNMENT
Descrição
Mapa Mental sobre STRATEGY ALIGNMENT, criado por margonza_98 em 01-09-2014.
Mapa Mental por
margonza_98
, atualizado more than 1 year ago
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Criado por
margonza_98
quase 10 anos atrás
17
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Resumo de Recurso
STRATEGY ALIGNMENT
PRIORIDADES COMPETITIVAS
Anotações:
Succesful:business model, and supply chain
Strategy Development Process
Environmental Analysis
SWOT
Understand environment, customers, industry, ompetitors
Corporate Mission
Reason firm's existance
Value it wishes to create
Form a strategy
Competitive advantage
Anotações:
low price, design, or volume flexibility, quality, quick delivery, dependability, aftersale service, broad product lines.
OM Contribution to strategy
Operation Decisions
Product
Quality
Process
Location
Layout
HR
SC
Inventory
Scheduling
Maintenance
Strategy
Flexibility
Low Cost Delivery
Quality
After sales service
Broad Product Line
Competitive Advantage
Differentiation (Better)
Response (Faster)
Cost Leadership (Cheaper)
SC Operating Model to Competitiviness
Competitive strategy Elements
Anotações:
Characteristics of Operating Model aligned to support and enhance
Lowest prices
Anotações:
Lowest prices
Highest margin products
Anotações:
• Maximum availability at point of sale • Lowest operating cost
Highest quality
Anotações:
• Highest quality of suppliers • Strongest manufacturing quality controls
Fastest customer response
Anotações:
• Shortest order-to-delivery cycle • Fastest request-to-promise date
Most innovative
Anotações:
• Most efficient new product launch
Highest Return-on-Assets
Anotações:
• Highest plant utilization • Lowest inventories
Best customer service
Anotações:
Specific service for each customer segment • Maximum availability at point of sa
Most environmentally responsible
Anotações:
• Minimize waste and maximize recycling
Activity map
Competitive Advantage
Critical success factors
Supporting activities
ORDER WINNERS & ORDER QUALIFIERS
Competition Parameters Cost to Value
Cost/Prices 60/s70s
Quality/Variety 80s
Time 90s
Definition
criteria used by customers in service or product selection
Order Qualiiers
demonstrated levels of performance required to do business
Cost; Cost &quality; cost, quality& speed;cost, quality, speed &customization
Ordner Winners
criteria for differentiating services or products of one firm from those of another
Cost, Quality speed,customizaton, service
OPERATIONAL PERFORMANCE METRICS &THE SUPPLY CHAIN-TRIANGLE
Productivity
Value Output/Value Input
single factor
output (good & srvices)/ material+energy(labor+material+energy+capital+miscellaneous)
multifactor
increase
INPUT:mix of capital(38%), labor (10%) & management(52%)
Utilization
average fraction of the capacity of a process or activity that is utilized during an operation.
indicators
+ facility utilization + inventory turns +cash-to-cash cycle
compares actual output to potential output
Customer Response
responsiveness to changes in customer requirements
indicators
+ order cycle times +perfect order fulfillment +quality + new producttime-to-market
SC TRIANGLE
Balance set of performance metrics
Functional product
Low cost of sale, low risk of obselence, high forecast accuracy, low product variety, long product life cycle
SC:Physically efficient
Supply predictable demand efficiently at lowest possible cost
Life cycle > 2 years Gross Margin < 20% Low Product Variety
Innovative product
High cost of sale, high risk of obselence, low forecast accuracy, high product variety, short product life cycle
SC: market resonsive
Life cycle < 1 year Gross Margin > 20% High Product Variety
Respond quickly to unpredictable demand in order to minimize stockouts, markdowns, and obsolete inventory
SC Framework & strategy aligment process
1.Go to Mkt strategy
2.SC strategy
3.Operating Model/ performance objective
4.Tailored Practices
need to align to strategically-aligned SC performance objectives!
Triangle
Customer Response: High margin & short lyfe cycle products
Efficiency: Low marging & mature product
Asset Utilization:Capital intensive Industries
Aligment of Corporate strategies with SC strategies
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