Planning and Preparation for
Effective Negotiation
Is what negotiators should
do before negotiations.
Negotiation is a dynamic communication process
where new information, concerns, emotions, and goals may
arise, negotiators should also be prepared for dealing with
contingencies as well as factors that may interfere with goal
pursuit
Analyze the negotiation context:
Opportunities and constraints
Historical, political, legal, and
cultural context in which negotiations take
place
Purpose of the negotiation:
Deal-making or dispute resolution
The nature of the conflict: May
ideologies are involved
Analyze the negotiation
structure and components
Define the issues: What issues are to be negotiated
Consider Alternatives
Positions, interest, preferences
of parties.
Identify the negotiation parties
Fin the best alternative to a
negotiated agreement
(BATNA)