Valuation of Intangible Assets in Global
Operations
CONCEPT
Intangible assets have the objective of
acquisition or the potential allied
company. The alliances involve
acquiring not the whole company, but
only a part of their assets, capacity or
knowledge, which will be used in
combination with the other company
ATTRIBUTES OF INTANGIBLE
CORPORATE ASSETS
(I) formally registered
intellectual property rights
as patents or trade names
(II) Intellectual Assets
include both previously registered
property rights and corporate
encoded but not registered
knowledge
(III) includes non-codified human
and organizational capital
experience that resides in
employee thinking and
organizational routines.
WHEN MUST INTANGIBLE
ASSETS BE VALUED?
1. A sale of the company,
merger or acquisition.
The acquiring company will appropriate the physical
assets or the purchased company, but what value does
the injection of new knowledge have? The accounting
measures do not coincide with economic or market
values (Reilly, 1995).
2. Sale, purchase or license of
separable assets such as
trademarks, patents, copyrights,
databases or technology
"Separable assets" are those that can be separated
from the company that owns them and transferred,
sold or licensed to another company.
3. Demands related to
intellectual property
infringement.
Here the courts must determine
the costs and sanctions for
infringement.
4. Tax liability calculations in
the context of the transfer
of intangible assets and
technology to affiliated
companies, possibly in
another nation.
5. Corporate alliances
During negotiations on the
formation of a joint venture (JV)
or many other forms of strategic
alliances.
6. R & D Management.
Putting a value on the future
prospective knowledge generated
by R & D investments is key to
selecting among competing R & D
projects.