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The Marketing Mix

Descrição

The 4 Ps
Kayan Pang
Mapa Mental por Kayan Pang, atualizado more than 1 year ago
Kayan Pang
Criado por Kayan Pang mais de 9 anos atrás
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Resumo de Recurso

The Marketing Mix
  1. Product
    1. Product Portfolio/ mix
      1. Product life cycle
      2. Price
        1. Growth factors affecting pricing decisions
        2. Promotion
          1. Promotional activities to enable growth
            1. selecting the promotional mix
            2. Place
              1. Channels of distribution to enable growth
                1. selecting channels of distribution

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