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2590847
Strategic approaches
Descrição
CIMA Management level Project & Relationship Management (Strategy) Mapa Mental sobre Strategic approaches, criado por wightrose em 26-04-2015.
Sem etiquetas
cima
strategy
rational planning
emergent strategy
logical incrementalism
positioning view
resource-based view
project & relationship management
strategy
cima management level
Mapa Mental por
wightrose
, atualizado more than 1 year ago
Mais
Menos
Criado por
wightrose
mais de 9 anos atrás
16
0
0
Resumo de Recurso
Strategic approaches
Rational Planning
Too rigid
No strategy can be formalised in advnace
Managers declare strategy after the event
organisations cannot set objectives - only the people within
strategy is not a rational process
Emergent strategy
Mintzberg (1987)
Intended strategies
Deliberate strategies
Realised strategies
Unrealised
Patterns of behaviour
Emergent strategies
Realised strategies
Key skills for manager
Manage stability
Detect discontinuity
Know the business
Manage patterns
reconcile change and continuity
Logical incrementalism
Lindblom (1959)
Strategic drift
No radical changes
Quinn (1978)
Incremental change
Manager's role
Be attuned to the issues faced by organisation
Network with stakeholders
Develop strategic vision when needed
Build political support for the strategy
Obtain commitment by initial trials
Allow concensus to build and implement change incrementally
Positioning View
"Outside-in" view
High market share
Differentiated products
Low costs
Criticisms
Competive advantage not sustainable
Environments change too fast
Easier to change the environment than the organisation
Resource-based view
"Inside-out" view
Stalk et al (1992)
Advantage based on process not product
Success converts processes into "value-add" activities
Requires group-wide investment in capabilities
CEO needs to champion group-wide approach
Competitive advantage comes from
Speed
Consistency
Acuity
Agility
Innovativeness
Kay's Architecture
Internal architecture - employees
External architecture - suppliers/customers
Network architecture - group of collaborating firms
Barney (1991)
Valuable
Rare
Imperfectly imitable
Substituability
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