2827729
Descrição
Mapa Mental por STHEFANY HELGA S, atualizado more than 1 year ago
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Criado por STHEFANY HELGA S
mais de 9 anos atrás
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Measuring the Strategic
Readiness of Intangible Assets
- Intangible Assets
- Employees skills, IT systems and organizational cultures.
- Hard for competitors to imitate
- Powerful source of sustainable competitive advantage.
- Never create value by itself.
- Need to be combined with other assets.
- Estimating how closely aligned are to the company's strategy.
- Employees skills, IT systems and organizational cultures.
- Tangible vs Intangible
- Tangible asset impact is immediate
- Intangible asset value is embedded in the context
of the strategy pursued by the organization.
- Tangible asset impact is immediate
- Defining Strategic Readiness
- Essential Categories
- Human Capital
- Identify A positions and fill them with A players
- Identify A positions and fill them with A players
- Information Capital
- How well the company's strategic IT
supports the critical internal processes.
- How well the company's strategic IT
supports the critical internal processes.
- Organization Capital
- Identify the changes required
by the new strategy
- Leadership: Identify and understand the changes needed
and motivate people toward the new ways of working.
- Customer Focus: Understand the costumer.
- Alignment: All employees have a commonality of
purpose, shared vision and strategy.
- Teamwork: Create formal knowledge
management systems
- Identify the changes required
by the new strategy
- Human Capital
- Enhance the internal processes most critical to
creating value for customerand shareholders
- Essential Categories
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