Amway

Corporate Social Responsibility

Meaning CSR
1. Contribute positively
  1. In communities in which they operate
2. Improve quality of life
  1. It is working with
    1. Staff
    2. Families
    3. Local community
    4. Society
The company
1. Organization largest direct sales in the world
  1. 3 million Independent Business Owners (IBOs)
    1. Strong emphasis on family values
    2. Its IBOs are often couples
      1. Strong bond with children
        The committed
        In improving lives of children around the world
    3. They are working with the community and society
  2. Over 80 Markets
Growth and Responsibility
1. Vision
  1. Helping people to live better
    1. Providing business opportunity
      1. Low risk
      2. Selling quality products
What does Amway do?
1. Distributes products
  1. These products are sold to IBOs worldwide
    1. IBOs sell to people that they know or meet
  2. Skin care and cosmetics
  3. Durables such as cookware and water treatment systems
  4. Personal care fragrances, body care
  5. Nutrition and wellness products such as food supplements, food and drinks
Programmes
1. one by one
  1. Helps Amway to bring its vision to life
  2. Declares what the company stands for
  3. Builds trust and respect in Amway brands
  4. Establishes Corporate Social Responsibility at a high level
2. Amway Europe is official partner of UNICEF since 2001
  1. Supports programs
    1. Immunisation Plus
      1. Implies
        Vaccines against diseases to children all over the world
      2. Target
        Increase immunisation from 40% to 70%
    2. Child survival
    3. Try to prevent the transmission of HIV / AIDS to infants
Developing a strategy
1. It is an organizational plan
  1. It shows how achieves its objectives
    1. to turn its values into action
      1. An important value for Amway is being a caring company
        This is why it has partnered with UNICEF.
2. based on the support of the IBOs
  1. many favor the causes that help children
3. Targets
  1. Build loyalty and pride among IBOs and employees
  2. Enhance Amway's reputation as a caring organisation
  3. Make a real difference to human lives
4. Benefits
  1. Amway
    1. Major reputation
    2. Motivation of the IBOs
    3. Achievement of objective of being a socially responsible business
  2. UNICEF
    1. Fundraising for children
Identifying stakeholders
1. Global headquarters, amway Europe
  1. Want to see the growth of the business
  2. The CSR strategy matches the business strategy as a whole
2. IBOs
  1. Want to see Amway as a responsible caring organization
  2. Helping them earn money
3. Customers
  1. Are concerned that the products they buy are responsible
  2. Produce good quality products that meet their needs
4. Staff
  1. Want to work for a responsible organization
  2. Provide good quality
5. Community partners, e.g. Unicef
  1. Want to partner with a company that shares their values
  2. It helps raise funds
Communicating the strategy
1. Face-to-face communication
  1. Regular meetings take place between UNICEF, Amway and its IBOs.
    1. Through meetings with UNICEF staff, Amway is able to discuss the vision and objectives
2. Printed material
  1. Amway produces a monthly magazine for all IBOs called Amagram
3. Public relations materials
  1. particularly at launch events for the initiative
4. Email communication
  1. it plays a significant part in keeping IBOs up-to-date.
5. Online activities
  1. There is a micro-site dedicated to the Amway UK/UNICEF partnership on the UNICEF UK website.
Fundraising
1. Amway Europe provides support for fundraising to the extent of 500,000 euros per year
  1. through selling items as
    1. greetings cards
    2. multi-cultural gifts and cards
    3. stationery and wrapping paper
    4. toys for children

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