defines the direction of the business in the immediate future.
Its objective:
to analyze strategic management in
organizations.
What for: for decision-making and responding to
the demands of the competitive environment
Basic concepts for Decision Analysis:
Any interaction contains at least the following elements
Agent Actions: Events that depend on the agent
Reactions of the environment: effects produced by the actions of the environment
Satisfactions or consequences: effects produced by the reactions of the decision-maker
Effectiveness in decisions: capacity for an alternative for action
Determined by three factors:
Operability of an alternative: Efforts or cost, ability of an agent to make efforts or assume costs
Effectiveness: Ability of action to cause reaction Validity of the
action: Degree of satisfaction produced by the reaction.
Short-term decision making.
Validity of the action: Degree of satisfaction produced by the reaction.
Short-term decision making.
Diagnosis of liquids: seeks to corroborate if the company is viable for a short-term debt.
To do this: it is reviewed that the proportions of current assets are greater than those of current
liabilities
If it is met: the most relevant items of current assets and their level of risk are verified
Indicadores de liquidez:
Current ratio: = current assets over current liabilities = times
Net working capital: = current assets – current liabilities = $
Acid test: = current assets – inventory on current liabilities = times
Cash: this for the immediate availability of companies
Cash equivalents: they are part of the management in the cash management of companies.
They must be had to: meet daily obligations, face future cash needs, meet banking requirements.
Financial markets:
They are divided into:
Capital Markets: Channel Capital Resources to Finance Investment Programs
Specializes: in the medium and long term
Money market: to finance working capital needs and to invest temporary surplus liquidity.
Specializes:
short-term
Investment opportunities in the money market:
Having as issuer the banks and financial corporations: current account, savings account, CDAT and
CDT, repos
Having trust companies as the issuer: it seeks to achieve better results, but cannot guarantee a
guaranteed profitability. it is negotiated with investment trusts.
Having as issuer the direction of the national treasury: bonds issued by the government
Having as issuer the Bank of the Republic: as a liquidity operation for the Colombian financial
system.
Having private companies as issuers: they directly issue different types of securities, both fixed
income and variable.
Strategic tools: a support to the management decision-making process
Background, analysis doFa and doFa matrix, The Competitive Forces of porter, generic strategies,
quantitative matrices of strategic pLaneaciÓn, modeLo of systems ViaBLes of Beer, innoVaciÓn in
VaLor,
Evaluation of financial indicators:
Main indicators to know the financial health of the company
Gross margin: net sales – cost of products sold
Net margin: gross sales – all sales deductions
Operating margin: operating income on revenue
Return on assets: net income divided by average total assets
Return on equity: net income divided by total equity