4118940
Descrição
Mapa Mental por sandeep.mayura, atualizado more than 1 year ago
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Criado por sandeep.mayura
aproximadamente 9 anos atrás
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How effectively is the Indian
non-profit sector using social media?
- Desired Data
- 4 primary reasons for using social media
- 4 key social media campaign objectives
- An analysis of how effectively Indian NGOs use social media
compared to key nternational NGOs
- 4 primary reasons for using social media
- Research Methods
- Twitter visualizations using TAGs
- Analysis of non-profit accounts on Facebook,
Twitter, Instagram and YouTube
- Interviews - FB/Email/In-person
- Surveys of key stakeholders using Survey Monkey
- Review social media campaigns & case studies
- Twitter visualizations using TAGs
- Reading
- Marwick, A. Twitter and Society. Ch.9
- Hands, J. Activism and technology. Ch. 1
- The future of Fund Raising (np Experts, 2013)
- Qualman, E. Socialnomics
- Media reports, articles, case
studies and blogs on the subject
- HBR, Huffington Post articles on "social media for social good"
- Book Excerpt: Social Change Anytime, Everywhere
- Stanford Social Innovation Review
- Marwick, A. Twitter and Society. Ch.9
- Research Parameters
- Measuring the effective use of social media against the
following identified parameters for 5 non-profits
- Awareness building
- Advocacy
- Fund Raising
- Engaging the commuity
- Brand building
- Awareness building
- Measuring the effective use of social media against the
following identified parameters for 5 non-profits
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