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Social Media Guideline Quiz
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Questions in this quiz (20)
1Who can post on behalf of Kimberly-Clark and their brands?
- AOutside agencies
- BBrand team
- CCommunity Managers
- DAll of the above
2In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
- AGraphic or excessive violence, or threats of such
- BDiscriminatory, harassing or retaliatory activities
- CExploitive or gratuitous sex
- DEditorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
- EDiscussion and/or glorification of illegal activities
- FContent considered generally to be in bad taste
- GContent that discloses confidential, proprietary or trade secret information belonging to K-C
- HAll of the above
3Persons under the age of 13 can leave comments/content on K-C branded social pages.
- ATrue
- BFalse
4Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
- ATrue
- BFalse
5What type of posts should be hidden from our social space? (check all that apply)
- AProfanity, perverted, vulgar, or pornographic language
- BHarmful or misleading information
- CPosts with a clear intention to sell or promote another product or service
- DPhoto of cute babies
- EAny discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
- FPersonally identifiable information
- GNegative comments
- HAny content that includes sending spam or phishing
6In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
- ATrue
- BFalse
7K-C’s preference is that every single post includes transparent disclosure.
- ATrue
- BFalse
8Community Managers can edit any content that has already been posted.
- ATrue
- BFalse
9Community Managers may request any personal, or personally identifiable, information from consumers through social media.
- ATrue
- BFalse
10Is private messaging allowed through our branded social media programs?
- AYes
- BNo
11The Community Manager should always steer negative social complaints offline.
- ATrue
- BFalse
12How do you decide what posts should be escalated? (Select the best possible answer)
- AUse your best judgement
- BAsk your lead
- CThrough the escalation decision tree
- DAll posts should be escalated
13K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
- ATrue
- BFalse
14YouTube is used primarily for embedded and hosted videos.
- ATrue
- BFalse
15What comments/posts should Community Managers respond to? (check all that apply)
- AEverything!
- BProduct inquiry
- CProduct complaint
- DAll posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
- EFollower conversations
- FPhotos on our timelines
- GPhotos in threads
16What should you look for when following back on Twitter?
- AMust have a profile photo
- B50 followers or more
- CWhether or not the account uses profanity and or graphic photos
- DIf the user is an ABDL
- EAll of the above
17How responsive should the Community Manager's comments be?
- A10 minutes or less
- B15 minutes or less
- C20 minutes or less
- D30 minutes or less
18Can Instagram posts be made from personal devices?
- AYes
- BNo
19What can the Community Manager retweet?
- AAny tweet
- BTweets from just our followers
- CA tweet from a K-C partner or blogger, and anything pre-approved by the agency
- DNone of the above
20Can K-C employees leave reviews on our products?
- AYes
- BNo
- CYes, but only if they disclose that they are a K-C employee and their opinions are their own
Information
- Description
- Social Media Guideline Quiz
- Author
- LoMeyer
- Language
- English
- Views
- 83
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