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5107273
BMW: SUSTAINABLE YET PROFITABLE?
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Kean University Research Days 2016
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sustainability
creating shared value
triple bottom line
sustainability
01
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severinl
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severinl
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BMW: SUSTAINABLE YET PROFITABLE?
CREATING SHARED VALUE
Sustainable products: BMWi3, BMW 3.0 CLS Hommager
Uses raw materials and renewable sources.
Premium Technology partner: Shell
SUSTAINABLE STRATEGY
eDrive
Beyond compliance leadership
Eco-efficiency
TRIPLE BOTTOM LINE
Social: Highly-automated driving promotes accident-free mobility
Environment: to reduce emissions & recycles their products
Economic: offers diverse and equal opportunities for men and women of all ages and cultures.
SUSTAINABILITY INNOVATIONS SYSTEMS
DriveNow concept similar to Uber and ZipCar
Connectivity feature enabling self park, self-drive and remote -controlled parking
Remote Valet Parking assistant linking information with a digital plan of the car to use data in driving the vehicle
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