5385743
Regional Magazine
Audience
- Target audience: upper working/lower
middle class people of both genders
between the ages 45-70
- Uses and Gratifications
- Provides information about
local attractions, etc.
- Offers personal identity as it
discusses this lives and
lifestyles of people in that area
- Allows better integration
with local culture(s)
- Potential to entertain
the audience
- Provides information about
local attractions, etc.
- Psycographics
- Life matrix
- Home soldiers
- Free birds
- Priority parents
- Rugged traditionalists
(potentially)
- Home soldiers
- Young and
Rubicams four
customers
- Mainstreamers
- Reformers
(potentially)
- Isn't aimed at
other groups
- Mainstreamers
- Life matrix
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