6110376
Descrição
Mapa Mental por Berenice Huerta Hurtado, atualizado more than 1 year ago
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Criado por Berenice Huerta Hurtado
mais de 8 anos atrás
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Business Model Generation
Pre-Release Section #2
UNBUNDLING
- “Pattern in architecture is the idea of capturing archi- tectural design ideas as archetypal and reusable
descriptions.” Christopher Alexander, Architect.
- Unbundling Business Models
- Customer
relationship
businesses
- Product
innovation
businesses
- Infrastructure
businesses
- Customer
relationship
businesses
- Patterns
- Long-tale
- Netflix, eBay, Youtube,
Facebook, Lulu.com
- Less of more
- Less of more
- Low inventory costs and
strong platforms
- Tools of production
- Distribution:
- Falling search
costs to
connect supply
with demand
- Netflix, eBay, Youtube,
Facebook, Lulu.com
- Long-tale
- MultiSided
Platforms
- Creates value by facilitating
interactions between the
different groups
- Google
- Google
- Creates value by facilitating
interactions between the
different groups
- FREE: business model
- Customer is able to benefit from a free
offer
- Advertising: a
multi-sided market
model
- Metro: newspaper
- Metro: newspaper
- Freemium: get the
basics for free, pay
for more
- Spotify
- Spotify
- Open Source:
Freemium with a
twist
- Linux
- Linux
- Advertising: a
multi-sided market
model
- Customer is able to benefit from a free
offer
- Open business model
- Internal & External R&D
- Internal & External R&D
- Connect and develp
- Procter & Gamble
Anexos de mídia
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