7538401
Descrição
Mapa Mental por David Vargas, atualizado more than 1 year ago
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Criado por David Vargas
quase 8 anos atrás
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Convergence fundamental questions
- What is Convergence?
- Many Definitions
- Survival
- Protect place into market
- Deliver information in a new way
- A reporter that specializes about in an
area and writes multimedia
- Becomes an authority
- Becomes an authority
- Partnering between Newspaper and
TV Channel
- Survival
- Tactical
Convergence
- Partnership between
media, different owner
- Partnership between
media, different owner
- Structural
Convergence
- Re-organization
Newsroom
- Re-organization
Newsroom
- Information Gathering
Convergence
- Multi tasked reporters
- Multi tasked reporters
- Ownership
Convergence
- Partnership between
medias, same owner
- Partnership between
medias, same owner
- Storytelling
Convergence
- Management support
for equipment. New platforms
- Management support
for equipment. New platforms
- Requires
- Radical change between
journalist and manager
- journalist training
- journalist training
- Team Work
- Radical change between
journalist and manager
- Many Definitions
- Competing Models: the business ideal
- Cooperation with other organizations
- More platforms to reach more people
- Cooperation with other organizations
- Competing models: the journalistic idea
- Multiple - platform Journalist
- Growth strategy for the organization
- Multiple - platform Journalist
- What is driving convergence
- Changing attitudes & lifestyle of news consumer
- Consumers multiple media use simultaneously
- The market fragmentation
- More niche markets
- More niche markets
- Changing attitudes & lifestyle of news consumer
- Barriers to convergence
- Local legislation
- New Zealand
- Australia
- Forbids company of
owning newspaper
and tv channel
- Forbids company of
owning newspaper
and tv channel
- New Zealand
- Less quality work
- Newspapers traditional strength
- Local legislation
- Evolution of convergence around the world
- Convergence more advanced outside the US
- Contries with companies with convergency
- Malasya, Singapore, Hong Kong, Canada, US,
Germany, UK, Spain, Scandinavia, Sweden, Finland, Arab countries
- Malasya, Singapore, Hong Kong, Canada, US,
Germany, UK, Spain, Scandinavia, Sweden, Finland, Arab countries
- Convergence more advanced outside the US
- Key factors related to convergence
- Managers need to support and expect convergence
- Multimedia environments
- requires an attitude change of journalists
- requires an attitude change of journalists
- Place persons with different skills to generate trust and sharing of ideas
- Journalist must turn information into knowledge
- Managers need to support and expect convergence
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