91127
Text 25- That
Suprising
Craig Girl
- Contexts of production
- Advert for a breakfast cereal,
published in 1920s in Good
Housekeeping magazine
- Describes the
winning exploits of
Pam Craig and
outlines the benefits
of the cereal
- Contains
nutritional
infomation
- Womens
held a
difficult
position in
society
- Primary
audience is
women,
housewives
preparing and
recovering
from wartime.
- Freed from
society's
expectations,
women's
position in
society was on
the move, ww1
changed their
representation
- Despite being an
advert the article has
conventions from a
magazine such as the
celebrity
endorsement. This
makes the ad mroe
proffessional and thr
purpose more
reachable.
- Advert for a breakfast cereal,
published in 1920s in Good
Housekeeping magazine
- Form and Structure, Layout and presentation
- First two paragraphs praise
Pam, before moving into
nutritional infomation in
paragraph 3 and four, the
last two then link back to the
product they are selling.
- The hand drawn image tells us that it
is an older text, and is conventional of
a magazine article- despite being an
advertisement. The columns also fit
the magazine conventions, along with
the coupon
- The bold font of the
title contrasts the
lighter image, and
leads the reader into
the article.
- Logo and
Signature
give a
personal feel
to the ad.
- First two paragraphs praise
Pam, before moving into
nutritional infomation in
paragraph 3 and four, the
last two then link back to the
product they are selling.
- Word Choice
and grammar
- Males would always be addressed
by their surname, especially in a
public school. Important that she
has been given the male
characteristic. Strong occosiations
of men being strong at that time,
interesting that it is the woman who
won.
- Lexical field of
science and
nutrition in the
small grape
nuts ad.
- Gives the
impression
that it is well
founded, and
also gives a
further
promotion of
other
products
- Gives the
impression
that it is well
founded, and
also gives a
further
promotion of
other
products
- 'Do you know the
grape nuts
secret?' direct
communication
with emphasis on
the you,
handwriting make
it a more
personal question
- Repetition of the
word grape nuts
keeps the reader
focused on the
product
- Exclamitory
sentences
highlights her
achievements
- Lexis gradually becomes more informal,
addressing her as Pam. Use of Dashes
give extra information, italics used to
emphasise and the fact that she is 'the
only girl' makes her stand out even mroe
- Imperative
'get a
package
to-day' also
archaic
- Short
sentences
in race
commentry
build the
tension.
- Complex
sentences
seent
throughout,
giving the
reader more
and more
infomation
- Males would always be addressed
by their surname, especially in a
public school. Important that she
has been given the male
characteristic. Strong occosiations
of men being strong at that time,
interesting that it is the woman who
won.
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