9602787
Descrição
Mapa Mental por Mijail Alania, atualizado more than 1 year ago
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Criado por Mijail Alania
mais de 7 anos atrás
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COMPETING ON
ANALYTICS
- INTRODUCTION
- Companies are transforming their
organization into armies of killer apps
- Companies know information about
what clients wants like the
competition
- Althought many organizations are embracing analitycs,
only a few have achieved profiency
- Transformation requires a
significant investment in tech
- Companies are transforming their
organization into armies of killer apps
- ANATOMY OF AN ANALYTIC
COMPETITOR
- One exmaple is Marriot from 83% to
91% as revenue -management
analytics has been used
- 3 Key Attributes among
analytics competitors
- Widespread use of modeling and optimization
- Predictive modeling
- Data in and out in order to
understand customers
- Establish prices in real time
to get highest yield
- Predictive modeling
- An enterprise approach
- Most business functions can be improved
with sophisticated quantities techniques
- Centraliza groups to ensure critical data and other resources
are well managed and that different parts of the organization
can share data easily
- Example of procter an gamble create a
group of analyst from supplu chaing,
sales, etc
- Most business functions can be improved
with sophisticated quantities techniques
- SENIOR EXECUTIVES ADVOCATE
- Requieres leadership from executives at the very top
who have passion for the quantitive approarch
- CEO need appreciation and familiriaty
- Challenge boils to knowing when to run
with the number and when with the guts
- Requieres leadership from executives at the very top
who have passion for the quantitive approarch
- Widespread use of modeling and optimization
- THEIR SOURCE OF STRENGHT
- Build culture, hire the right people
- THE RIGHT FOCUS
- One strategy, or They will diffused in the initiatives
- Help customers and vendors measure navels
- One strategy, or They will diffused in the initiatives
- THE RIGHT CULTURE
- Analitic and hard discipline
- Analitic and hard discipline
- THE RIGHT PEOPLE
- Analytical firms hire analytical people
- Squadron of analyst to conduct quentituve experimets
- Analytical firms hire analytical people
- THE RIGHT TECHNOLOGY
- Build culture, hire the right people
- One exmaple is Marriot from 83% to
91% as revenue -management
analytics has been used
- DATA ESTRATEGY
- information must be present it in standard format, integrated and store in the datawarehouse
- information must be present it in standard format, integrated and store in the datawarehouse
- BUSINESS INTELLIGENCE SOFTWARE
- Collect, analyze and diseminate date
- Collect, analyze and diseminate date
- COMPUTING HARDWARE
- 64 Bit processors
- 64 Bit processors
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