AQA Media Unit 3 - Section B

“We stand for a single internet where all of humanity has equal access to knowledge and ideas.” Hillary Clinton, former United States Secretary of State, January 2010. Does your case study suggest that new and digital media have made a positive contribution to humanity?- CharityProject for Awesome, abbreviated as the P4A, is a 9 year old charit event run by the youtube duo, The Vlogbrothers, Hank and John Green. P4A started in 2007. Starting in 2007, Nerdfighteria posted over 400 videos promoting charities including UNICEF, Autism Speaks, and Toys for TotsIn 2013, an Indiegogo Campaign ran raising $721,696 for the campaign. In 2013, a final total of $869,591 was raised. Throughout the history of the project, the Greens would host a coinciding 48-hour livestream event. in 2015, they raised over $1.5YearGoalEarned2010n/a$140,000[18]2011n/a$64,000–$71,000[19][20]2012n/a$483,446[19][21]2013$250,000$869,591[16]2014$1,000,000[22]$1,226,382–$1,279,867[23][24]2015n/a$1,546,384[25]Tyler Oakley supports The Trevor Project, an organization for the prevention of suicide among LGBT youth. In 2013 Oakley raised $29,000 for his birthday in support of the Trevor Project having aimed to raise $24,000 (because it was his 24th birthday). In 2014, he raised $525,704 in a similar event, and in 2015 he similarly raised $532,224.Pewdiepie began a "Water Campaign" charity, where his fans could donate money to Charity: Water, in celebration of reaching ten million subscribers. He also contributed one dollar to the charity for every 500 views the video announcing the campaign accumulates, up to a maximum of $10,000.

One of the great benefits of new and digital media is that they have enabled audiences to set their own agenda in terms of how they use the media. Does evidence from your case study support this view?

“To argue that audiences have their identities shaped by the media they consume is simply to insult them. People are much smarter than that.’’ Does your case study indicate that people are ‘much smarter than that’?

Access to social media has empowered people to assert their true identity. Does evidence from your case study suggest that this is the case?