12939179
Descrição
Quiz por Savvy Individuals, atualizado more than 1 year ago
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Criado por Savvy Individuals
mais de 6 anos atrás
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|
Questão 1
Questão
Which of the following is true of channel conflict?
Responda
-
It always has a negative effect on the members of a channel.
-
It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
-
It mixes elements of cooperation and competition between two partners who work together on the same initiative.
-
It does not occur when multiple distribution channels are used.
Questão 2
Questão
The major characteristic that is used to differentiate intermediaries from one another is whether they:
Responda
-
create specialization of labor.
-
create economies of scale.
-
raise profit margins for independent middlemen.
-
take title to the products they sell.
Questão 3
Questão
Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
Responda
-
Transactional functions
-
Research functions
-
Logistical functions
-
Financing functions
Questão 4
Questão
Which of the following is true of nontraditional channels?
Responda
-
They detract from the profitability of the primary and secondary channels controlled by a business.
-
They are used to sell stolen or counterfeited products.
-
They enable a consumer to return a product when it reaches the end of its useful life.
-
They help differentiate a firm's product from the competition.
Questão 5
Questão
Which of the following is true of the facilitating function performed by intermediaries?
Responda
-
It involves explaining a product's features, advantages, and benefits.
-
It includes transportation and storage of assets.
-
It includes research and financing.
-
It involves communicating with prospective buyers to make them aware of existing products.
Questão 6
Questão
Which of the following is a difference between a retailer channel and a wholesaler channel?
Responda
-
A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
-
A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
-
A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
-
A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
Questão 7
Questão
Which of the following is a difference between vertical conflict and horizontal conflict?
Responda
-
Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
-
Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
-
Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
-
Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
Questão 8
Questão
A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.
Responda
-
market grouping
-
common trade alliance
-
retailer monopoly
-
marketing channel
Questão 9
Questão
_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.
Responda
-
Channel members
-
Laggards
-
Millennials
-
Early adopters
Questão 10
Questão
Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.
Responda
-
forward integration
-
contact efficiency
-
sorting
-
reciprocity
Questão 11
Questão
Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.
Responda
-
contact efficiency
-
reciprocity
-
synergy
-
forward integration
Questão 12
Questão
Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.
Responda
-
agent
-
merchant wholesaler
-
retailer
-
government buyer
Questão 13
Questão
Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.
Responda
-
retailer channel
-
wholesaler channel
-
agent channel
-
direct channel
Questão 14
Questão
A _____ channel enables a consumer to return a product when it reaches the end of its useful life.
Responda
-
gray marketing
-
reverse
-
nontraditional
-
traditional
Questão 15
Questão
Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.
Responda
-
bilateral monopoly
-
dual distribution
-
horizontal conflict
-
retailer monopoly
Questão 16
Questão
_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.
Responda
-
Intensive distribution
-
Passive opportunism
-
Co-opetition
-
Cooperation
Questão 17
Questão
Which of the following is true of channel conflict?
Responda
-
It always has a negative effect on the members of a channel.
-
It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
-
It mixes elements of cooperation and competition between two partners who work together on the same initiative.
-
It does not occur when multiple distribution channels are used.
Questão 18
Questão
The major characteristic that is used to differentiate intermediaries from one another is whether they:
Responda
-
create specialization of labor.
-
create economies of scale.
-
raise profit margins for independent middlemen.
-
take title to the products they sell.
Questão 19
Questão
Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
Responda
-
Transactional functions
-
Research functions
-
Logistical functions
-
Financing functions
Questão 20
Questão
Which of the following is true of nontraditional channels?
Responda
-
They detract from the profitability of the primary and secondary channels controlled by a business.
-
They are used to sell stolen or counterfeited products.
-
They enable a consumer to return a product when it reaches the end of its useful life.
-
They help differentiate a firm's product from the competition.
Questão 21
Questão
Which of the following is true of the facilitating function performed by intermediaries?
Responda
-
It involves explaining a product's features, advantages, and benefits.
-
It includes transportation and storage of assets.
-
It includes research and financing.
-
It involves communicating with prospective buyers to make them aware of existing products.
Questão 22
Questão
Which of the following is a difference between a retailer channel and a wholesaler channel?
Responda
-
A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
-
A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
-
A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
-
A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
Questão 23
Questão
Which of the following is a difference between vertical conflict and horizontal conflict?
Responda
-
Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
-
Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
-
Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
-
Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
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