1474540
Revisão do GoConqr
Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Quiz por Harriet Glover, atualizado more than 1 year ago
|
|
Criado por Harriet Glover
aproximadamente 10 anos atrás
|
|
Questão 1
Questão
What does the first A stand for in AIDA?
Responda
-
Attention
-
Advertisement
-
Action
-
appeal
Questão 2
Questão
What are the 4 stages of the product life cycle?
Responda
-
growth, maturity, introduction, decline
-
maturity, introduction, growth, decline
-
introduction, growth, maturity, decline
-
introduction, maturity, growth, decline
Questão 3
Questão
Tick the correct box for the quantitative method of market research.
Responda
-
questionnaires
-
interviews
-
experiments
-
observations
Questão 4
Questão
What does the S stand for in SWOT?
Responda
-
saturated
-
strengths
-
segment
-
socio
Questão 5
Questão
which of the following is a need?
Responda
-
The new iPhone
-
Snickers chocolate bar
-
Water
-
Lipstick by mac
Questão 6
Questão
Which of the following is NOT an extension strategy?
Responda
-
New advertising campaign
-
New overseas market
-
Improved version of the original product
-
Questionnaires
Questão 7
Questão
What does NOT create brand loyalty?
Responda
-
loyalty cards
-
after-sales service
-
Price reductions *discount on your next purchase*
-
Free samples
Questão 8
Questão
How do you calculate profit?
Responda
-
sales revenue + cost
-
sales revenue - cost
-
cost - sales revenue
-
sales revenue / cost
Questão 9
Questão
What is an example of elastic demand?
Responda
-
price increases, demand decreases.
-
price increases, demand increases.
-
price decreases, demand decreases.
Questão 10
Questão
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Responda
-
Inform
-
Improve company image
-
Introduce
-
compete
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.