16749136
Descrição
Quiz por Kirsten Küss, atualizado more than 1 year ago
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Criado por Kirsten Küss
quase 6 anos atrás
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Questão 1
Questão
Marketers must work in harmony with other company departments to create customer value and relationships.
Responda
- True
- False
Questão 2
Questão
Customers are the most important actors in the company's microenvironment.
Responda
- True
- False
Questão 3
Questão
A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
Responda
- True
- False
Questão 4
Questão
Physical distribution firms help the company with the design process of their products.
Responda
- True
- False
Questão 5
Questão
Marketing services agencies help companies target and promote their product.
Responda
- True
- False
Questão 6
Questão
financial intermediaries include banks, credit companies and more.
Responda
- True
- False
Questão 7
Questão
"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
Responda
- True
- False
Questão 8
Questão
large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
Responda
- True
- False
Questão 9
Questão
Concern for the natural environment has not risen in the past years.
Responda
- True
- False
Questão 10
Questão
the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
Responda
- True
- False
Questão 11
Questão
Demographics show the statistics of the different age groups and their spending behaviour.
Responda
- True
- False
Questão 12
Questão
Major generational groups include
(more then oner answer)
Responda
-
Baby Boomers
-
Generation X
-
Millenials (also Generation Y)
-
Generation Z
-
Generation W
-
GI Generation
-
Die Piraten
-
Die Grünen
-
Neanderthaler
Questão 13
Questão
Baby Boomers are born between the years following WW2 - 1964
Responda
- True
- False
Questão 14
Questão
Generation X people are born in the 20's.
Responda
- True
- False
Questão 15
Questão
We can be considered Millenials
Responda
- True
- False
Questão 16
Questão
Generation Z are not able to walk yet and are therefore not a valid demographic group.
Responda
- True
- False
Questão 17
Questão
Major developments in economic environment include changes in income and distribution of customer spending
Responda
- True
- False
Questão 18
Questão
Natural environment: all resources are made chemically.
Responda
- True
- False
Questão 19
Questão
Technological environment: forces that prevent companies from creating new products or technologies.
Responda
- True
- False
Questão 20
Questão
Political environment: Laws and other groups that influence and limit various organizations
Responda
- True
- False
Questão 21
Questão
Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
Responda
- True
- False
Questão 22
Questão
the cultural environment overall includes everything about moral behaviour.
Responda
- True
- False
Questão 23
Questão
Marketing information by itself has little value.
Responda
- True
- False
Questão 24
Questão
Customer insights: fresh understanding of customers
Responda
- True
- False
Questão 25
Questão
MIS stands for
Responda
-
Marketing ist super
-
Marketing Information System
-
Marketing Insights Sphere
Questão 26
Questão
MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
Responda
- True
- False
Questão 27
Questão
MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
Responda
- True
- False
Questão 28
Questão
Developing needed Information include
(more than 1 answer)
Responda
-
internal databases
-
marketing intelligence
-
customer insights
-
spending behaviour
-
age groups
-
marketing research
Questão 29
Questão
The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
Responda
- True
- False
Questão 30
Questão
assessing marketing information needs include a balance between value of insights and costs
Responda
- True
- False
Questão 31
Questão
Internal databases are electronic collections of consumer and market information obtained by external companies.
Responda
- True
- False
Questão 32
Questão
competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
Responda
- True
- False
Questão 33
Questão
Marketing research is not relevant to a specific marketing situation
Responda
- True
- False
Questão 34
Questão
The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
Responda
-
defining
-
creating
-
drawing
-
defining
-
developing
-
colouring
-
research
-
schmesearch
-
wesearche
-
findings
-
quantitive goods
-
customers
Questão 35
Questão
Exploratory research is
Responda
-
marketing research to preliminary information that will help define problems and suggest hypotheses.
-
Marketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Questão 36
Questão
Descriptive research:
Responda
-
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
-
Marketing research to gather preliminary information that will help define the problems and suggest hypotheses.
Questão 37
Questão
Causal research:
Responda
-
Marketing research to test hypotheses about cause-and-effect relationships.
-
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Questão 38
Questão
The Research Plan obtains data by going on the streets and do surveys.
Responda
- True
- False
Questão 39
Questão
secondary data is new data that has been discovered.
Responda
- True
- False
Questão 40
Questão
primary data is collected for a specific purpose.
Responda
- True
- False
Questão 41
Questão
contact methods include
(more than 1)
Responda
-
mail
-
online
-
personal
-
telephone
Questão 42
Questão
research approaches are
(more than 1)
Responda
-
observation
-
survey
-
demographics
-
technological instruments
-
experiment
Questão 43
Questão
Questionnaire is a research instrument.
Responda
- True
- False
Questão 44
Questão
survey researches gather data by observing relevant people, actions and situations.
Responda
- True
- False
Questão 45
Questão
observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
Responda
- True
- False
Questão 46
Questão
experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
Responda
- True
- False
Questão 47
Questão
online marketing collects data by internet survey or tracking consumers online behaviour.
Responda
- True
- False
Questão 48
Questão
behavioral targeting uses factors like state, income and family status.
Responda
- True
- False
Questão 49
Questão
a sample is representative for the whole population.
Responda
- True
- False
Questão 50
Questão
Three decisions are important for sample and sampling plan. Which ones?
Responda
-
sampling unit, sample size, sampling procedure
-
sampling customers, sampling unit, sampling reactions
-
sampling reactions, sampling food, sampling actions
Questão 51
Questão
There are two types of samples.
Responda
- True
- False
Questão 52
Questão
questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
Responda
- True
- False
Questão 53
Questão
3 Steps:
→Implementing the research plan
→Interpretation of findings
→report to management
Responda
- True
- False
Questão 54
Questão
CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
Responda
- True
- False
Questão 55
Questão
Scarcity bedeutet Knappheit.
Responda
- True
- False
Questão 56
Questão
a big issue with international marketing research is that there are to many secondary data informations
Responda
- True
- False
Questão 57
Questão
people in different countries show different attitudes toward being researched.
Responda
- True
- False
Questão 58
Questão
cultural differences are no problem when collecting data for international marketing research purposes.
Responda
- True
- False
Questão 59
Questão
Ethics are not important in Marketing research.
Responda
- True
- False
Questão 60
Questão
REVIEW QUESTIONS (1):
Cultural core beliefs and values are more open to change than secondary beliefs and values.
Responda
- True
- False
Questão 61
Questão
REVIEW QUESTIONS (2):
Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.
Responda
- True
- False
Questão 62
Questão
REVIEW QUESTIONS (3):
Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.
Responda
- True
- False
Questão 63
Questão
REVIEW QUESTIONS (4):
In a simple random sample, every member of the population has a known and equal chance of selection.
Responda
- True
- False
Questão 64
Questão
Considering this table, the most efficient contact method would be online.
Image:
Mobile Uploads (image/jpeg)
Responda
-
online
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