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Marketing Lecture 3

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IWBZ BWL Quiz sobre Marketing Lecture 3, criado por odessa m em 11-02-2019.
odessa m
Quiz por odessa m , atualizado more than 1 year ago
odessa m
Criado por odessa m quase 6 anos atrás
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Resumo de Recurso

Questão 1

Questão
Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
Responda
  • True
  • False

Questão 2

Questão
Consumer market: only individuals, excluding households, that buy goods for personal consumption
Responda
  • True
  • False

Questão 3

Questão
Culture?
Responda
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Questão 4

Questão
Subculture?
Responda
  • relatively permanent and ordered divisions in a society whose members share similar values
  • group of people with shared value system bases on common life experience
  • set of basic values, wants, etc. learned by a member of society from family, other important institution

Questão 5

Questão
Social Class?
Responda
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Questão 6

Questão
A group is one or more people who interact to accomplish goals
Responda
  • True
  • False

Questão 7

Questão
Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
Responda
  • True
  • False

Questão 8

Questão
Opinion leader: person outside a reference group who exerts social influence on others
Responda
  • True
  • False

Questão 9

Questão
Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
Responda
  • True
  • False

Questão 10

Questão
Online social networks are online social communities
Responda
  • True
  • False

Questão 11

Questão
Buying is often
Responda
  • age-related
  • life cyle-realted
  • health -related

Questão 12

Questão
Lifestyle: A person´s pattern of living as expressed in his activities
Responda
  • True
  • False

Questão 13

Questão
Personality: unique psychological characteristics
Responda
  • True
  • False

Questão 14

Questão
Self-concept: Beliefs a person holds about someone lessees attributes
Responda
  • True
  • False

Questão 15

Questão
Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
Responda
  • True
  • False

Questão 16

Questão
Perception: process by which people select, organize and interpret information to form meaningful picture of the world
Responda
  • True
  • False

Questão 17

Questão
Perception is not selective
Responda
  • True
  • False

Questão 18

Questão
Learning: changing in an individuals behavior arising from experience
Responda
  • True
  • False

Questão 19

Questão
Belief: descriptive thought that a persons holds about something
Responda
  • True
  • False

Questão 20

Questão
Attitude: A persons tendencies toward an object or idea
Responda
  • True
  • False

Questão 21

Questão
Complex buying behavior?
Responda
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Questão 22

Questão
Dissonance-reducing buying behavior?
Responda
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Questão 23

Questão
Habitual buying behavior?
Responda
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

Questão 24

Questão
Variety-seeking buying behavior?
Responda
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Questão 25

Questão
How many stages does the Buyer Decision Process involves?
Responda
  • 3
  • 4
  • 5

Questão 26

Questão
Need recognition: first of buyer decision process; consumer recognizes a problem or need
Responda
  • True
  • False

Questão 27

Questão
The information search is not a stage of the buyer decision process
Responda
  • True
  • False

Questão 28

Questão
Alternative evaluation: consumers uses information to evaluate alternative brands
Responda
  • True
  • False

Questão 29

Questão
Purchase decision: buyers decision about what brand to purchase
Responda
  • True
  • False

Questão 30

Questão
Postpurchase behavior is based on
Responda
  • Satisfaction
  • Cognitive dissonance

Questão 31

Questão
Cognitive dissonance is a buyers discomfort caused before the purchase of a product
Responda
  • True
  • False

Questão 32

Questão
New product: good, service that is perceived by potential customers as new
Responda
  • True
  • False

Questão 33

Questão
Adoption process: physical process -> first hearing about innovation to final adoption
Responda
  • True
  • False

Questão 34

Questão
Awarness: consumer becomes aware of new product, but already knows about it
Responda
  • True
  • False

Questão 35

Questão
Interest: consumer seeks information about new product
Responda
  • True
  • False

Questão 36

Questão
evaluation: consumers decides to try new product
Responda
  • True
  • False

Questão 37

Questão
Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
Responda
  • True
  • False

Questão 38

Questão
Adoption: consumer decides to make no use of new product
Responda
  • True
  • False

Questão 39

Questão
Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
Responda
  • True
  • False

Questão 40

Questão
Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
Responda
  • True
  • False

Questão 41

Questão
Business markets contain fewer but larger buyers
Responda
  • True
  • False

Questão 42

Questão
Straight rebuy?
Responda
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Questão 43

Questão
Modified rebuy?
Responda
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Questão 44

Questão
New task: business buying situation in which buyer purchases product for the last time
Responda
  • True
  • False

Questão 45

Questão
Systems selling: buying a packaged solution to a problem from a single seller
Responda
  • True
  • False

Questão 46

Questão
Buying center: all the individuals and units that play a role in the purchase decision-making process
Responda
  • True
  • False

Questão 47

Questão
Buying center: fixed and formally identified unit within buying organization
Responda
  • True
  • False

Questão 48

Questão
Size and makeup of buying center varies for different products but not for different buying situations
Responda
  • True
  • False

Questão 49

Questão
Institutional markets are:
Responda
  • Schools
  • Hospitals
  • Governmental units

Questão 50

Questão
Government markets are:
Responda
  • Schools
  • Prisons
  • Governmental units

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