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Questão 1
Questão
Crowdsourcing: Inviting broad communities of people into new product innovation process
Responda
- True
- False
Questão 2
Questão
Idea screening: Screening new product ideas to spot bad ideas and drop good ones
Responda
- True
- False
Questão 3
Questão
Product concept: detailed version of new-product idea stated in meaningful consumer terms
Responda
- True
- False
Questão 4
Questão
Concept testing: testing new-product concepts without group of target consumers
Responda
- True
- False
Questão 5
Questão
The first part of the marketing strategy statements describes
Responda
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target market
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planend value proposition
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products planned price
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profit goals
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marketing budget
Questão 6
Questão
The second part of marketing strategy statement outlines
Responda
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products planned price
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market share
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distribution
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planned long-run sales
Questão 7
Questão
The third part of marketing strategy statement describes
Responda
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planned long run sales
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market share
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marketing mix strategy
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profit goals
Questão 8
Questão
Business analysis: Review of sales, costs and profit projections for new product to find out it companies objectives will be satisfied
Responda
- True
- False
Questão 9
Questão
Product development: developing product concept into physical product
Responda
- True
- False
Questão 10
Questão
Test marketing : stage of new product development in which product is tested in realistic market settings
Responda
- True
- False
Questão 11
Questão
Commercialization: introducing new product into market
Responda
- True
- False
Questão 12
Questão
Customer-centered new-product development : focuses on finding new ways to solve customer problems and create more satisfying experiences for them
Responda
- True
- False
Questão 13
Questão
Team-based new-product development: various company departments work closely together, saving time and increasing effectiveness is not important
Responda
- True
- False
Questão 14
Questão
Systematic new-product development: compartmentalized (aufgegliedert) rather than holistic (ganzheitlich)
Responda
- True
- False
Questão 15
Questão
In difficult times innovation more often hurts than helps
Responda
- True
- False
Questão 16
Questão
Product life cycle: course of a products sales and profits over time
Responda
- True
- False
Questão 17
Questão
The product life cycle involves how many stages?
Responda
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3
-
5
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6
Questão 18
Questão
The stage in which a new product is first distributed and made available for purchase
Responda
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Introduction stage
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Growth stage
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Maturity stage
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Decline Stage
Questão 19
Questão
The stage in which a producers sales start climbing quickly
Responda
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Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Questão 20
Questão
Stage in which products sales growth slows or levels off
Responda
-
Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Questão 21
Questão
Stage in which a products sales decline
Responda
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Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Questão 22
Questão
What is the marketing objective during the maturity stage?
Responda
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Maxime market share
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Maximize Profit while defending the market share
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reduce expenditure
Questão 23
Questão
What is the marketing objective during the growth stage?
Responda
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maximize market share
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maximize profit while defending market share
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reduce expenditure
Questão 24
Questão
Style?
Responda
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basic and distinctive mode of expression (several periods of renewed interest)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
Questão 25
Questão
Fashion?
Responda
-
basic and distinctive mode of expression (several periods of renewed interest)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
Questão 26
Questão
Fad (Modeerscheinung)?
Responda
-
temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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basic and distinctive mode of expression (several periods of renewed interest)
Questão 27
Questão
Price is the amount of money charged for a product/service
Responda
- True
- False
Questão 28
Questão
Good-value pricing: Offering the right combination of quality and good service at a fair price
Responda
- True
- False
Questão 29
Questão
Value-added pricing: attaching value-added features to differentiate a companies offer without charging higher prices
Responda
- True
- False
Questão 30
Questão
Fixed costs: costs that vary with production or sales value
Responda
- True
- False
Questão 31
Questão
Setting prices based on costs for producing, selling the product- is defined by the term:
Responda
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Cost-based pricing
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Value-based pricing
Questão 32
Questão
Setting price based on buyers perceptions of value - term?
Responda
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Value-based Pricing
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Cost-based pricing
Questão 33
Questão
Variable costs: costs that vary with level of production
Responda
- True
- False
Questão 34
Questão
Total costs: fixed costs divided by variable costs
Responda
- True
- False
Questão 35
Questão
Cost-plus pricing can also be called markup pricing
Responda
- True
- False
Questão 36
Questão
Cost-plus pricing means adding a standard markup to the costs of the product
Responda
- True
- False
Questão 37
Questão
Break-even pricing (target return pricing): setting price to break even on the costs of making
Responda
- True
- False
Questão 38
Questão
Setting prices based on comeptitos strategies,prices, costs and market offering is called "Competition Based Pricing "
Responda
- True
- False
Questão 39
Questão
Setting a high price for new product to skim maximum revenues (Erträge) from segments willing to pay the high price
(few but profitable sales)
Responda
-
Market-skimming pricing
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Market-penetration pricing
Questão 40
Questão
Setting low price for new product to attract large number of buyers and large market share
Responda
-
Market-skimming pricing
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Market-penetration pricing
Questão 41
Questão
Sellers must set prices without talking to competitors
Responda
-
price fixing
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predatory pricing
-
unfair price discrimination
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decepetive pricing
Questão 42
Questão
Selling below costs with the intention to punish competitor
Responda
-
price fixing
-
predatory pricing
-
unfair price discrimination
-
deceptive pricing
Questão 43
Questão
sellers have to offer same price terms to customers at a given level of trade
Responda
-
price fixing
-
predatory pricing
-
unfair price discrimination
-
deceptive pricing
Questão 44
Questão
Retail or resale price maintenance : manufacturer cannot require dealers to charge s specified retail price for its product
Responda
- True
- False
Questão 45
Questão
Seller states prices or price savings that mislead consumers or are not actually available to consumer
Responda
-
price fixing
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unfair price discrimination
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predatory pricing
-
deceptive pricing
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